What is Ferrero’s ‘Quality at Heart’ campaign about? A summary
- Ferrero launched its first global digital campaign at Nice Airport
- The campaign underscores Ferrero’s commitment to ‘Quality at Heart’
- A hazelnut-shaped installation shows ingredients’ journey from farm to product
- Over 90 percent of hazelnuts are now traceable to individual farms
- More than 21,000 farmers trained in sustainable cultivation practices
The Ferrero Group has launched its first global campaign at Nice Côte d’Azur Airport.
The Italian confectionery giant is bringing its ‘Quality at Heart’ ethos to travellers, through the introduction of a hazelnut-shaped installation, which takes them along the lifecycle of Ferrero’s ingredients, from the fields where they’re cultivated to the final packaged product.
Ferrero first showcased the campaign as TFWA World Exhibition in Cannes, alongside its latest launches.
“This campaign reflects Ferrero’s commitment to sustainability and responsible sourcing, as outlined in its renewed Hazelnut Charter which promotes regenerative farming practices, fair working conditions, and full supply chain transparency,” says a spokesperson for the brand. “Today, over 90% of hazelnuts are traceable back to individual farms, and more than 21,000 farmers have been trained in sustainable cultivation practices.”
