Cocoa-free chocolate production gets major investment boost

Stack of three types of chocolate bars surrounded by cocoa powder and cocoa beans on a rustic wooden table. The composition includes a dark chocolate bar, a milk chocolate bar and a white chocolate bar.
Foreverland innovates for cocoa-free chocolate. (Image: Getty/carlosgaw)

Foreverland’s cocoa-free chocolate, Choruba, is changing the confectionery game


What is Foreverland’s cocoa-free chocolate Choruba? Key summary

  • Foreverland opens new production site for cocoa-free chocolate Choruba
  • Choruba made from carob, pumpkin seeds and chickpeas grown locally
  • New facility enables 500 tonnes annual output and industrial client trials
  • Dedicated fermentation room supports flexible R&D and process validation
  • Expansion plans include France and Nordics amid cocoa market instability

Cocoa-free chocolate manufacturer, Foreverland, has taken a major step towards global scalability, with the opening of its new production facility in Puglia, Italy.

Set to produce over 500 tonnes of Choruba - the Italian producer’s alternative to cocoa-based chocolate - it marks a significant step in Foreverland’s growth strategy.

A dedicated pilot fermentation room sits alongside the facility, allowing for testing and refining.

“The launch of our Puglia facility marks the moment Foreverland moves from pilot projects to full-scale production,” says Massimo Sabatini, co-founder and CEO of Foreverland.

Foreverland’s cocoa-free chocolate Choruba, is made from resilient Mediterranean crops, such as carob, pumpkin seeds and chickpeas.

“By reducing reliance on cocoa, Choruba helps manufacturers navigate a market facing record price volatility, supply shortages and climate pressures,” said a spokesperson for the company.

Looking ahead, Foreverland is in discussions to expand into France and the Nordics, building on its existing presence in Italy and Germany.