M&Ms is entering into the spooky spirit this Halloween season, with its new celebrity campaign.
The much-loved brand has thrown musical duo Jedward into the spine-chilling spotlight, subjecting them to a haunted movie marathon challenge. What’s more it all takes place inside Britain’s most haunted house, The Ancient Ram Inn.
The campaign, created to coincide with the brand’s Halloween snacking push, sees the twins’ trademark chaos and humour used, to bring M&M’s unique brand of fun to life.
The film, launching across M&M’S digital and social channels this weekend, captures every jump and nervous laugh as the pair attempt to sit through scare after spine-chilling scare - with only each other (and a bowl of M&M’s) for support.
M&M’S is also encouraging consumers to take part in their own #HauntedSofaChallenge, sharing their scream-filled reactions on social media for the chance to feature on the brand’s channels.
The campaign continues M&M’S focus on seasonal activations that blend entertainment, culture and shareable moments to drive brand relevance.
With its blend of celebrity mischief, haunted house thrills and interactive social media fun, M&M’s is proving once again that seasonal snacking can be more than just tasty, it can be terrifyingly entertaining.
