Ferrero is levelling-up its Christmas gifting game with a brand new treat for global travellers.
The ‘Celebrations Begin With A Golden Gift’ campaign offers shoppers a luxury gift-wrapping experience. Brand Ambassadors at selected airport locations will wrap Ferrero Rocher boxes (Rocher 375g & 600g) using sustainable and reusable fabric cloths, and each wrap is finished with a branded Ferrero Rocher charm and ribbon.
In line with Ferrero’s strong commitment to sustainability and responsible sourcing, the wrapping cloth has been designed for reuse.
By targeting international and domestic travel, the Italian chocolate maker hopes to reinforce its brand presence in key global markets, strengthening visibility and relevance during what it describes as the “most important season for confectionery gifting”.
“Our ‘Celebrations Begin With A Golden Gift’ campaign invites travellers to rediscover the joy of thoughtful giving,” says Sergio Salvagno, general manager of Ferrero Travel Market. “This seasonal initiative elevates the gifting experience, while reflecting our core values of sustainability, and responding to the growing demand for engaging and personalised experiences in travel retail.”
The future of festive gifting
Ferrero Travel Market’s “Celebrations Begin With A Golden Gift” campaign is more than a seasonal promotion, it’s a statement about the future of travel retail. By combining premium gifting, sustainability, and personalisation, it’s tapping into key consumer trends that matter most - meaningful experiences, eco-conscious choices, and emotional connection.
As travel rebounds and gifting remains central to festive traditions, initiatives like this set a new benchmark for how brands can elevate value beyond the product itself.
