Elizabeth Crawford

Deputy Editor

Elizabeth Crawford is an award-winning multi-media journalist, senior editor for FoodNavigator-USA and host of FoodNavigator-USA's Soup-To-Nuts podcast, which covers emerging trends, regulatory pressures and marketing strategies. She frequently speaks at events about food and beverage trends and pressing issues facing the CPG industry, and regularly moderates panel discussions on key themes facing different segments of the industry. She has more than 20 years as a business-to-business reporter covering the food, dietary supplement and healthcare industries through business, regulatory and legislative lenses.

All stories

Barry Callebaut bets on cocoa-free chocolate

Confectionery trends: Balancing better-for-you and indulgence

Barry Callebaut bets on cocoa-free chocolate

By Elizabeth Crawford

The launch of ChoViva in North America at the Sweets & Snacks Expo last week reflects a growing push to diversify beyond traditional cocoa amid climate and pricing pressures

Rethinking sweetness in an age of sugar skepticism

Diet Trends

Rethinking sweetness in an age of sugar skepticism

By Elizabeth Crawford

As shoppers scrutinize labels and headlines, brands are rethinking sweetness strategies to deliver lower sugar, clearer messaging and commercially viable reformulations