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Popular right now: Our top five confectionery and chocolate stories on social media

By Anthony Myers contact

- Last updated on GMT

Popular right now: Our top five confectionery and chocolate stories on social media

Related tags: Social media

From Lumina’s deep dive into cocoa origins to Nestle’s ‘Llama drama’ Smarties - and Tony’s Chocolonely London launch, here we reveal the top five stories trending across our social media channels this week.

1. Cocoa origin claims on chocolate – who benefits?

Our article based on research from new insights website Lumina Intelligence on Cocoa origin claims proved very popular on our social media channels.

2. Hershey to adopt Blockchain technology in its advertising campaigns

America’s leading chocolate company comes on board with Blockchain to improve its digital transformation in marketing and the supply chain - and arouses interest across our social media channels.

3. ‘Free chocolate’? Where’s the catch?

Tony’s Chocolonely, ‘crazy about chocolate, serious about people’, campaign landed with a hard-hitting launch in London’s Soho as part of its mission to make ‘100% slave free the norm’ in chocolate and proved highly popular with our readers.

4. Mars aims for ‘a deforestation-free global cocoa supply chain by 2025

The confectionery giant’s detailed action plans for Cote d’Ivoire and Ghana, where over 65% of the world’s cocoa is grown as well as timelines for Indonesia, Brazil, Cameroon and Ecuador, also met with approval across our social media.

5. Llama drama: Nestlé gets on trend with latest Smarties edition

Smarties, Llama Edition, went on sale at ASDA in the UK after the success of last year’s unicorn variations, delighting fans of the multi-colored chocolate buttons.

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Related topics: Editor's Blog, Chocolate

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