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Big Brands > Mars

Mars admits shrinking Maltesers and Galaxy Counters packs was ‘difficult decision’

Mars has been shrunk its Maltesers brand from 121g to 103g per bag without changing the price of the product, according to a tweet by UK-based food retailer turned insight...

‘Science, not politics, informs our approach to sustainability’: Mars responds to Trump on climate change

M&M’s maker Mars has disputed Donald Trump’s stance on climate change during the COP22 in Morocco. 

Veteran’s Day

Untold war stories: Mars and M&M’s military history

Mars shares war stories about some of its leading brands on the eve of Veteran’s Day, otherwise known as Armistice Day.

US election fallout

How candy lobbying dollars were spent in election year

Discover which political candidates major confectionery firms such as Mars and Hershey backed with donations in 2016.

M&M’s taps Japan’s samurai roots for limited edition launch

Mars has introduced limited edition M&M’s milk chocolate kimono and samurai novelties in Japan.

Four chocolate giants invest $5m in Ivorian education program

Mondelēz International, Mars, Nestlé and Barry Callebaut have joined forces on a community development and education program in Côte d’Ivoire in partnership with the Jacobs Foundation.

NACS 2016

Mars debuts caramel-filled M&M's produced by new technology

Mars has launched M&M’s Caramel at the recent NACS show in Atlanta, Georgia, which will join Peanut, Milk Chocolate and Peanut Butter as the largest four variants for the brand....

Pumpkin gum and Butterfinger skulls: Halloween candy sales set to hit record high in 2016

Halloween candy sales in the US may reach record levels despite an expected drop in trick-or-treating as more Americans shop for candy online and celebrate over the weekend.

Analyst View

Mars Wrigley Confectionery to be ‘lean and mean’ in resurgent global market

Mars’ combination of its chocolate and Wrigley businesses will help it simplify its supply chain to compete in a global confectionery market poised for modest growth, say analysts

Mars warns of possible job cuts after merging chocolate division and Wrigley

M&M’s maker Mars has announced it will combine its chocolate and Wrigley segments to create a new division based in Chicago, called “Mars Wrigley Confectionery”.

Wrigley distances itself from Trump Jr. Skittles refugee analogy

Skittles maker Wrigley has dissociated itself from Republican presidential candidate’s eldest son, Donald Trump Jr's tweet comparing a bowl of Skittles to refugees.

Infographic

Top 10 US gum brands: Ice Breakers, Mentos and Project7 outshine declining market

The US sugared and sugarfree gum market continues to decline, but Hershey, Perfetti Van Melle and Project7 have made gains and are putting pressure on the leading players.

INFOGRAPHIC

Top 10 chocolate brands: US candy market dollar sales rise

Mars M&M’s, Hershey’s Reese’s and Nestlé’s Butterfinger are among the top US chocolate brands for the year to date, but which are gaining and which are losing share?...

Mars’ Ethel M invests $2m to renovate Nevada factory store

A $2m renovation of Ethel M’s chocolate factory store in Nevada is expected to complete in October this year, according to Mars North America’s general manger, Oren Young.

Mars adds Boo-tterscotch M&M's to Halloween lineup

Mars is to launch an M&M's butterscotch flavor exclusively at Target stores across the US this Halloween.

Confectionery industry open to pan-EU 250 calorie cap per portion

Nestlé, Mars and Mondelēz are willing to discuss setting an industry-wide 250 kcal limit on confectionery portions across Europe.

Food industry under fire over Olympic sponsorship deals

The Olympic Games in Rio has been branded a “carnival of junk food marketing” as campaigners published new research on advertising tactics used by Coca-Cola, McDonald’s and Mars brand M&Ms. Kellogg’s were...

A multimillion lost opportunity: Confectioners and snack makers must keep items stocked, says Quri

US confectionery firms lost out on $4.1m in Summer sales and salty snack makers $24.2m due to low shelf availability, says retail analytics firm Quri.

Feature

CCN-51: Cocoa’s shining light or a risky monocrop?

Cocoa and chocolate stakeholders highlight the advantages and potential pitfalls of high-yielding cocoa variety CCN-51. What part should it play in the industry’s drive for sustainability?

Candy billionaire Forrest E. Mars dies

Mars has announced its former president has Forrest E. Mars died on Tuesday (July 26) aged 84.

News in brief

Mars to rollout M&M’s Coffee Nut across US after consumer vote

M&M’s Coffee Nut has won a public vote to be the brand’s next nut variety and will roll out at retailers across the US next month.

Market Insights

Restacking BRICs: Chocolate makers to rethink future growth markets, says Euromonitor

Euromonitor International has pinpointed several promising chocolate markets that may help manufacturers offset slowdowns in traditional emerging markets such as China and Brazil.

Mars to invest $9m in Wrigley Russia plant

Mars has announced plans to ramp up Juicy Fruit production at in its Wrigley plant in Russia.

Mars restates sustainability pledge after missing packaging target in 2015

Mars is working on packaging developments including a ‘fresh pack’ without an aluminum layer after missing its goal of making 100% of its packaging recyclable or recoverable by 2015.

E-commerce candy: Mars partners with Alibaba; Mondelēz refreshes Facebook partnership

Mars has announced a strategic collaboration with China’s Alibaba just a few days after Mondelēz refreshed its partnership with Facebook as both companies tap the global e-commerce boom.

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