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Big Brands > Mars

Hershey and Mars lose China market share to Nestlé and Ferrero

Hershey and Mars have lost market share in China's declining confectionery category to Nestlé and Ferrero, according to Euromonitor Shanghai.

Mars to enter UK supplement space with cocoa flavanol pills

Confectionery giant Mars plans to launch its CocoaVia line of cocoa flavanol-based food supplements in the UK and Ireland later this month.

Wrigley launches first soft chews under Orbit brand

Wrigley has added a soft chew format for Orbit White in the US as the country's chewing gum market returns to growth after a challenging few years.

ISM Cologne

E-tail-volution: Why confectionery e-commerce strategies shouldn’t be put on hold

Confectioners need to act fast in developing e-commerce strategies because even though online retail remains a small channel, it is rapidly evolving.

Fake Ferrero and Mars chocolate seized in China

Chinese police recently seized 300,000 counterfeit chocolate pieces during the 2017 Lunar New Year worth around 700 RMB ($102) per box, after a wedding candy store owner received complaints from local consumers.

Mars invests $900m in US supply chain with sustainability its priority

M&Ms maker Mars has announced it will invest $900m in its US supply chain in addition to the recent $1bn investment aimed at boosting its domestic manufacturing capabilities. ...

Three Squirrels expects to be incorporated after reporting net profit of over $29m

Rumor has been mounting over the last month that e-commerce snack brand in China, Three Squirrels, is planning to be incorporated in the near future, BakeryandSnacks learned from various sources.

Exclusive interview

Transparency and portion-control: Execs at top candy firms set 2017 expectations

Mars Wrigley, Ferrara, Just Born, and other top candy firms offer their business outlooks for 2017 and share details of innovation in the pipeline.

Sterling fluctuation caused by Brexit is partly to blame

US unit of Hershey, Mars and Nestlé’s cocoa supplier, Transmar, files for bankruptcy

The US unit of cocoa trading and supplying company Transmar Group has filed for bankruptcy protection in the US Bankruptcy Court for the Southern District of New York after the...

Anellotech claims only large scale of using sustainable packaging can combat climate change

Anellotech to increase confectioners’ sustainable packaging with Bio-TCat

Bio-sourced chemicals producer Anellotech hopes to use its bio-polyethylene made from inedible sources to help confectioners reduce their carbon footprint to fight global warming.

Mars Wrigley seizes seasonal sales with Super Bowl commercials

Mars Wrigley has announced that Skittles will return with a new Super Bowl commercial next year as an extension of its long-standing “Taste the Rainbow” campaign.

Exclusive interview

Consumer’s confusion over sustainability labels spurs outcry among cocoa industry leaders

Cocoa industry insider, Marc Donaldson, voiced that approximately $2bn investment in cocoa sustainability over the past 10 years has achieved “so little.” He suggested consumers should take the sustainability issue...

Wrigley and Mars to release new transaction zone insights in 2017

Mars Wrigley is working with retail partners, including Jewel-Osco, to understand shopper behavior in checkout queues and how to best merchandize impulse categories.

Mars admits shrinking Maltesers and Galaxy Counters packs was ‘difficult decision’

Mars has been shrunk its Maltesers brand from 121g to 103g per bag without changing the price of the product, according to a tweet by UK-based food retailer turned insight...

‘Science, not politics, informs our approach to sustainability’: Mars responds to Trump on climate change

M&M’s maker Mars has disputed Donald Trump’s stance on climate change during the COP22 in Morocco. 

Veteran’s Day

Untold war stories: Mars and M&M’s military history

Mars shares war stories about some of its leading brands on the eve of Veteran’s Day, otherwise known as Armistice Day.

US election fallout

How candy lobbying dollars were spent in election year

Discover which political candidates major confectionery firms such as Mars and Hershey backed with donations in 2016.

M&M’s taps Japan’s samurai roots for limited edition launch

Mars has introduced limited edition M&M’s milk chocolate kimono and samurai novelties in Japan.

Four chocolate giants invest $5m in Ivorian education program

Mondelēz International, Mars, Nestlé and Barry Callebaut have joined forces on a community development and education program in Côte d’Ivoire in partnership with the Jacobs Foundation.

NACS 2016

Mars debuts caramel-filled M&M's produced by new technology

Mars has launched M&M’s Caramel at the recent NACS show in Atlanta, Georgia, which will join Peanut, Milk Chocolate and Peanut Butter as the largest four variants for the brand....

Pumpkin gum and Butterfinger skulls: Halloween candy sales set to hit record high in 2016

Halloween candy sales in the US may reach record levels despite an expected drop in trick-or-treating as more Americans shop for candy online and celebrate over the weekend.

Analyst View

Mars Wrigley Confectionery to be ‘lean and mean’ in resurgent global market

Mars’ combination of its chocolate and Wrigley businesses will help it simplify its supply chain to compete in a global confectionery market poised for modest growth, say analysts

Mars warns of possible job cuts after merging chocolate division and Wrigley

M&M’s maker Mars has announced it will combine its chocolate and Wrigley segments to create a new division based in Chicago, called “Mars Wrigley Confectionery”.

Wrigley distances itself from Trump Jr. Skittles refugee analogy

Skittles maker Wrigley has dissociated itself from Republican presidential candidate’s eldest son, Donald Trump Jr's tweet comparing a bowl of Skittles to refugees.

Infographic

Top 10 US gum brands: Ice Breakers, Mentos and Project7 outshine declining market

The US sugared and sugarfree gum market continues to decline, but Hershey, Perfetti Van Melle and Project7 have made gains and are putting pressure on the leading players.

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