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Big Brands > Mars

Three Squirrels expects to be incorporated after reporting net profit of over $29m

Rumor has been mounting over the last month that e-commerce snack brand in China, Three Squirrels, is planning to be incorporated in the near future, BakeryandSnacks learned from various sources.

Exclusive interview

Transparency and portion-control: Execs at top candy firms set 2017 expectations

Mars Wrigley, Ferrara, Just Born, and other top candy firms offer their business outlooks for 2017 and share details of innovation in the pipeline.

Sterling fluctuation caused by Brexit is partly to blame

US unit of Hershey, Mars and Nestlé’s cocoa supplier, Transmar, files for bankruptcy

The US unit of cocoa trading and supplying company Transmar Group has filed for bankruptcy protection in the US Bankruptcy Court for the Southern District of New York after the...

Anellotech claims only large scale of using sustainable packaging can combat climate change

Anellotech to increase confectioners’ sustainable packaging with Bio-TCat

Bio-sourced chemicals producer Anellotech hopes to use its bio-polyethylene made from inedible sources to help confectioners reduce their carbon footprint to fight global warming.

Mars Wrigley seizes seasonal sales with Super Bowl commercials

Mars Wrigley has announced that Skittles will return with a new Super Bowl commercial next year as an extension of its long-standing “Taste the Rainbow” campaign.

Exclusive interview

Consumer’s confusion over sustainability labels spurs outcry among cocoa industry leaders

Cocoa industry insider, Marc Donaldson, voiced that approximately $2bn investment in cocoa sustainability over the past 10 years has achieved “so little.” He suggested consumers should take the sustainability issue...

Wrigley and Mars to release new transaction zone insights in 2017

Mars Wrigley is working with retail partners, including Jewel-Osco, to understand shopper behavior in checkout queues and how to best merchandize impulse categories.

Mars admits shrinking Maltesers and Galaxy Counters packs was ‘difficult decision’

Mars has been shrunk its Maltesers brand from 121g to 103g per bag without changing the price of the product, according to a tweet by UK-based food retailer turned insight...

‘Science, not politics, informs our approach to sustainability’: Mars responds to Trump on climate change

M&M’s maker Mars has disputed Donald Trump’s stance on climate change during the COP22 in Morocco. 

Veteran’s Day

Untold war stories: Mars and M&M’s military history

Mars shares war stories about some of its leading brands on the eve of Veteran’s Day, otherwise known as Armistice Day.

US election fallout

How candy lobbying dollars were spent in election year

Discover which political candidates major confectionery firms such as Mars and Hershey backed with donations in 2016.

M&M’s taps Japan’s samurai roots for limited edition launch

Mars has introduced limited edition M&M’s milk chocolate kimono and samurai novelties in Japan.

Four chocolate giants invest $5m in Ivorian education program

Mondelēz International, Mars, Nestlé and Barry Callebaut have joined forces on a community development and education program in Côte d’Ivoire in partnership with the Jacobs Foundation.

NACS 2016

Mars debuts caramel-filled M&M's produced by new technology

Mars has launched M&M’s Caramel at the recent NACS show in Atlanta, Georgia, which will join Peanut, Milk Chocolate and Peanut Butter as the largest four variants for the brand....

Pumpkin gum and Butterfinger skulls: Halloween candy sales set to hit record high in 2016

Halloween candy sales in the US may reach record levels despite an expected drop in trick-or-treating as more Americans shop for candy online and celebrate over the weekend.

Analyst View

Mars Wrigley Confectionery to be ‘lean and mean’ in resurgent global market

Mars’ combination of its chocolate and Wrigley businesses will help it simplify its supply chain to compete in a global confectionery market poised for modest growth, say analysts

Mars warns of possible job cuts after merging chocolate division and Wrigley

M&M’s maker Mars has announced it will combine its chocolate and Wrigley segments to create a new division based in Chicago, called “Mars Wrigley Confectionery”.

Wrigley distances itself from Trump Jr. Skittles refugee analogy

Skittles maker Wrigley has dissociated itself from Republican presidential candidate’s eldest son, Donald Trump Jr's tweet comparing a bowl of Skittles to refugees.

Infographic

Top 10 US gum brands: Ice Breakers, Mentos and Project7 outshine declining market

The US sugared and sugarfree gum market continues to decline, but Hershey, Perfetti Van Melle and Project7 have made gains and are putting pressure on the leading players.

INFOGRAPHIC

Top 10 chocolate brands: US candy market dollar sales rise

Mars M&M’s, Hershey’s Reese’s and Nestlé’s Butterfinger are among the top US chocolate brands for the year to date, but which are gaining and which are losing share?...

Mars’ Ethel M invests $2m to renovate Nevada factory store

A $2m renovation of Ethel M’s chocolate factory store in Nevada is expected to complete in October this year, according to Mars North America’s general manger, Oren Young.

Mars adds Boo-tterscotch M&M's to Halloween lineup

Mars is to launch an M&M's butterscotch flavor exclusively at Target stores across the US this Halloween.

Confectionery industry open to pan-EU 250 calorie cap per portion

Nestlé, Mars and Mondelēz are willing to discuss setting an industry-wide 250 kcal limit on confectionery portions across Europe.

Food industry under fire over Olympic sponsorship deals

The Olympic Games in Rio has been branded a “carnival of junk food marketing” as campaigners published new research on advertising tactics used by Coca-Cola, McDonald’s and Mars brand M&Ms. Kellogg’s were...

A multimillion lost opportunity: Confectioners and snack makers must keep items stocked, says Quri

US confectionery firms lost out on $4.1m in Summer sales and salty snack makers $24.2m due to low shelf availability, says retail analytics firm Quri.

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