SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

News > Ingredients

Read more breaking news

 

 

Beauty chocolate: Algatechnologies touts red seaweed for functional confectionery

By Oliver Nieburg+

17-Jun-2014
Last updated on 17-Jun-2014 at 12:18 GMT2014-06-17T12:18:53Z

Efrat Kat, director of marketing and sales for Algatechnologies

Efrat Kat, director of marketing and sales for Algatechnologies

Algatechnologies sees potential for red seaweed derivative astaxanthin in chocolate coins promoting beauty for the US market.

Speaking to ConfectioneryNews at nutraceutical tradeshow Vitafoods, Efrat Kat, director of marketing and sales for Algatechnologies said: “Astaxanthin is known to be one of the most potent antioxidants in nature.”

She claimed that the ingredient aided cardiovascular health, muscle strength and had anti-inflammatory properties.

“Some people have difficulty to consume so many capsules a day…so I think if it’s possible to include a chocolate coin with astaxanthin it may be a very good delivery system. It’s more fun to eat chocolate than to swallow pills.”

No EU novel foods

Algatechnologies sells astaxanthin under the AstaPure brand. The ingredient, derived from red microalgae, is grown in Israel, but is not yet approved as a novel food in the EU.

Kat said that the ingredient held promise in functional confectionery for the US and Japan.

Cosmetic product

“We sell it mainly for sports nutrition, for skin health products, for example many cosmetic products are using astaxanthin in their formulations,” she said.

Algatechnologies has partnered with Israeli private label confectionery maker Carmit Candy to produce a chocolate coin with astaxanthin.

Each coin contains 2 mg, meaning consumers need to eat two to get recommended daily dose. Kat claimed that the color and taste in chocolate were unaffected.

Related products

Related suppliers

Popping confection SoundyCandy goes sugarfree

Popping confection SoundyCandy goes sugarfree

Bodo Fritzching

Commercial Managing Director, Beneo-Palatinit

Dutch baker Daelmans aims to take stroopwafels worldwide

Dutch baker Daelmans aims to take stroopwafels worldwide

Daelmans has been making the caramel waffles for over 100 years and today, is...

Intelligent packaging hasn’t been successful worldwide

Intelligent packaging hasn’t been successful in its worldwide adoption

For the most part active intelligent packaging hasn’t been that successful yet and a...

Sports-themed confectionery tins popular with consumers

Sports-themed confectionery tins popular with consumers

Robert Toporowski

Project Manager, OEX Cursor

Fairtrade to review cocoa premium against farmer income study

Fairtrade to review cocoa premium against farmer income study

Fairtrade International plans next year to review its minimum price and premium for certified...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

KitKat white space opportunities in China, Vietnam and Pakistan

KitKat white space opportunities in China, Vietnam and Pakistan, says Nestlé countlines chief

Stewart Dryburgh

Global head of KitKat and chocolate countlines, Nestlé

Malaysia to double palm oil production by 2020

Malaysia hopes to double palm oil production by 2020

Kalanithi Nesaretnam

Minister, Embassy of Malaysia in Brussels

Sollich talks chocolate: Africa catch-up, Asia and South America boom

Sollich talks chocolate: Africa plays catch-up, Asia and South America boom

Africa’s chocolate market remains a little behind but Asia and South America are booming,...

Snacks and candy blur: NPD and retail fueling, says NCA

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

Snacks and confectionery have truly blurred from a product perspective and retail slant, says...

Candy innovation: Miniature, flavors but little on health, Euromonitor

Sweet innovation? Candy makers are sticking to what they know, says Euromonitor

For the most part, confectioners have continued to innovate in known areas like flavor,...

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Ieme Blondeel

Product and Process Development Engineer, Barry Callebaut

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...