Brand owner Mars Wrigley is rolling out a new flavour ‘world-first’ innovation across Australia this month, combining consumers’ love of chocolate & cookie dough into one bite-sized treat.
As 2023 comes into focus, CPG brands are addressing yet more changes to supply chains, marketing, and how they approach consumers, retailers, and the markets they serve, as shared in a recent IRI and Boston Consulting Group webinar.
Mars has announced its M&M'S brand will release a limited edition all-female pack of candies to celebrate International Women's Day on Wednesday, March 8.
With the introduction in Australia of a new character and spokescandy, known as ‘Purple’, the M&M’S characters are receiving a brand new member of the crew.
The Mars' rebranding of its classic iconic candy M&M’S, to emphasise its commitment to inclusion and global belonging, has not been embraced online quite as the company expected.
Mars Retail Group (MRG) is expanding the M&M’s brand by opening three ‘experiential’ stores by 2021 including Disney Springs in Orlando, Florida, Mall of America in Minneapolis, Minnesota and its first store in Berlin, Germany.
