
FBIF 2026
Not Just a Flavour Strategy: How KitKat Embedded Itself in Japanese Culture
From ‘Japanisation’ to deep cultural alignment, Nestlé KitKat is one of the few foreign brands to have thoroughly cracked Japan’s competitive chocolate market
All stories

FBIF 2026
From ‘Japanisation’ to deep cultural alignment, Nestlé KitKat is one of the few foreign brands to have thoroughly cracked Japan’s competitive chocolate market

A two-week ceasefire is now in place in the war between US-Israel and Iran, but much is still uncertain about how long-lasting the impacts of damage done thus far will be and what still lies ahead for the global food sector

The ongoing tensions in Iran could disrupt supply routes and drive volatility across key food commodities such as rice and meat

Unilever’s widely-publicised ice cream demerger is expected to boost profit margins for its India business next quarter, despite recent delays in other markets

The shocking resignation of Japanese food and beverage giant Suntory’s CEO has sent shockwaves through the industry

Ritter Sport is leveraging the Dubai Chocolate craze and its expertise in multi-variety products to grow appeal with diverse consumer groups in APAC

GROWTH ASIA SUMMIT 2025
New tactics emerge as a global giant rethinks how to win hearts, minds – and wallets – across a complex region

FBIF 2025
China’s Gen Z is driving candy innovation to blend wellness, tech, and emotion into a new wave of functional, expressive confections

Japan confectionery giant Ezaki Glico is seeking to change the perception of rice as a staple food with the creation of its first clean label, rice-based soft candy

The Asia Pacific functional beverage industry is increasingly seeing consumer demands for sugar reduction, label transparency and allergen aversion becoming commonplace.