August - Cadbury introduces interactive packaging By Oliver Nieburg 22-Dec-2011 - Last updated on 22-Dec-2011 at 14:46 GMT Facebook Twitter Linkedin Email to a friend In August, Cadbury introduced a new smartphone app that allowed consumers to play an interactive game by pointing their phone at the firm’s chocolate bars.For the full story see HERE. January - Nestle offloads Russian confectionery business February - Hershey scientists call chocolate the new ‘super fruit’ March - Kraft faces double grilling on Cadbury takeover April - Hershey looks beyond US May - Wrigley launches chewing gum to enhance muscle function June - Mars in sustainability plea in face of cocoa crises July - Hershey and Godrej split rumours August - Cadbury introduces interactive packaging September - Cavalier launches first ever stevia chocolate to the UK October - Analysts laud Ferrero’s India investment November - Cadbury seals UK trademark in purple spat with Nestle December - Cloetta and Leaf merge Prev 1 … 6 7 8 9 10 … 12 Next
