Cadbury Mini Egg Chocolate Cookies

Baker & Baker has rolled out a Cadbury Mini Eggs Chocolate Cookie created to add Easter excitement in fresh bakery.

The playful limited edition cookie is baked fresh instore and features Cadbury’s chocolate cookie dough packed with micro Mini Eggs. It’s the first time that Baker & Baker has utilized the Cadbury Mini Eggs brand within fresh bakery.

However, it’s not the first time Baker & Baker has teamed up with the Mondelēz-owned confectionery brand for fresh cookies instore and the new cookie will complement the current three-strong range, which includes Cadbury Dairy Milk Chocolate & Orange, Cadbury Dairy Milk and Cadbury Dairy Milk Caramel. Baker & Baker has also penned a licensing partnership with Mondelēz to produce fresh bakery treats using Milka, Oreo and Cadbury, distributed across key European markets.

The Easter cookies are presented in a paper bag sporting Cadbury’s Mini Eggs branding – each containing four cookies – rolling out in Tesco, Asda and Co-op.

“Our Cadbury Mini Eggs Chocolate Cookies include the number one Easter chocolate brand and address a growing consumer desire for fresh and exciting seasonal baked goods,” said Michael Bancroft, licensing director for Baker & Baker.

“Creating a moment of delight for families seeking new flavor experiences within the instore bakery channel, we’re confident this new limited edition cookie will generate significant consumer appeal ahead of the Easter celebrations.”