SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

News > Manufacturers

News in brief

King ups game with novelty Candy Crush candies

06-Nov-2013

Candy Crush Candies launched

King, the company behind popular mobile game Candy Crush, has introduced a brand of real-life Candy Crush Candies that will be sold at Dylan’s Candy Bar and other retailers.

The themed brand was launched on 1 November in four flavors: Jelly Fish, Mixed Fruit Gummies, Sour Fruit Gummies and Color Bombs – each inspired by the game.

Dylan Lauren, CEO and Founder of Dylan's Candy Bar, said: We are thrilled to be the first to introduce the much anticipated Candy Crush Candy range to our customers at Dylan's Candy Bar this Fall.”.

"As Dylan's Candy Bar continues to expand as a leading lifestyle brand, we are always looking to provide our customers with the most innovative and creative products. Candy Crush Candy is an exciting new addition for our customers and fans of Candy Crush.”

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Key Industry Events

 

Access all events listing

Our events, Events from partners...