SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

News > R&D

Loading...

How can firms make claim research successes their own, not their competitors’?

By Annie-Rose Harrison-Dunn+

06-Jun-2014
Last updated on 10-Jun-2014 at 20:37 GMT

Plant extracts may have different health benefits for certain compounds, meaning firms may be able to attain a health claim for their specific extracts only, says consultant Eric Chappuis.

Plant extracts may have different health benefits for certain compounds, meaning firms may be able to attain a health claim for their specific extracts only, says consultant Eric Chappuis.

Companies have to be clever about proprietary research, and plant extracts may hold unique opportunities in this respect, according to a food and nutrition industry consultant.

“Every time you make a specific [plant] extract, you can expect to have specific compound benefits and specific health benefits. The health claim regulation includes some things on data protection, which means how you can make your research your own success and not one of your competitors’,” Eric Chappius, director of consulting for Naturalpha, told NutraIngredients. 

“Plant extracts are very interesting in this framework as every plant extract may have a different health effect, then you are able to make a health claim application that may be usable only on your specific extract that you can protect through this specification,” he said.   

Talking with us on camera at this year’s Vitafoods in Geneva, Chappius said he also saw the discourse between food and nutrition and medical device status as a key area of movement in Europe. 

Minimum out, maximum in 

Speaking generally, he added that Barry Callebaut’s cocoa flavanol claim was a good example of companies being “smart” about maximizing competitive advantage with limited research input. 

“Basically when you’re investing money in research you want to be the only one to be authorised to use this specific research.” 

He said there were several options available to companies doing this. 

“Either firms can start from scratch, and the you can start something new but that’s quite a long-term strategy, otherwise you can also capitalise on what is existing. So you take less risk because you have money to invest but still you have to think very clearly about where you want to go and how you want to go there, how much time it will take you, how much money it will cost you and what the scientific risks are that it works or doesn’t work,” he said. 

“[Barry Callebaut] did it really in a smart way because what they did was they bought the last piece of the puzzle - because they had been capitalising on the data generated by one of their competitors – and they just bought a few studies that allowed them to protect that data in the framework of the health claim and they invested less money than if they had to do it from scratch,” he said.  

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE
Bürkert FloWave dairy industry

Bürkert FloWave starts field tests in the dairy industry

Bürkert FloWave, which measures the flow of a liquid in a pipe, is being...

Beauty chocolate: Astaxanthin in functional confectionery

Beauty chocolate: Algatechnologies touts red seaweed for functional confectionery

Efrat Kat

Director of marketing and sales, Algatechnologies

Functional confectionery: What does the future hold?

Which big player will be first on functional confectionery scene?

Adrian Sagman

Vice president of international sales and marketing, Carmit Candy

Modified-atmosphere packaging in confectionery growing

Confectioners gravitating to modified-atmosphere packaging: Sealpac

Marcel Veenstra

Marketing and Communication Manager, Sealpac

Bosch launches ‘World first’ two-in-one biscuit machine

Bosch launches ‘World first’ two-in-one biscuit machine

Bosch Packaging Technology has launched a biscuit packaging line, which it claims is the...

Nutrition Capital Network takes venture to Vitafoods Geneva

Nutrition Capital Network takes venture to Vitafoods Geneva

Grant Ferrier

Principal, Nutrition Capital Network (NCN)

Relaxation chocolate: ‘We’ve got to chill out!’

Relaxation chocolate: ‘We’ve got to chill out!’

Victoria Barmina and Patrick Morris

DSM

Brain Chocolate: Vital Solutions aims to expand minds with cognition chocolate

Brain Chocolate: Vital Solutions aims to expand minds with cognition chocolate

Vital Solutions has developed a concept chocolate bar that it claims can improve cognitive...

Sollich talks chocolate: Africa catch-up, Asia and South America boom

Sollich talks chocolate: Africa plays catch-up, Asia and South America boom

Africa’s chocolate market remains a little behind but Asia and South America are booming,...

Snacks and candy blur: NPD and retail fueling, says NCA

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

Snacks and confectionery have truly blurred from a product perspective and retail slant, says...

Candy innovation: Miniature, flavors but little on health, Euromonitor

Sweet innovation? Candy makers are sticking to what they know, says Euromonitor

For the most part, confectioners have continued to innovate in known areas like flavor,...

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Ieme Blondeel

Product and Process Development Engineer, Barry Callebaut

Better-for-you chocolate still a niche after cocoa flavanol health claim: Euromonitor

Better-for-you chocolate still a niche after cocoa flavanol health claim: Euromonitor

Lauren Bandy

Ingredients Analyst, Euromonitor International

Sustainability and health needs grow at ISM, says organizer

Sustainability and health needs grow at ISM, says organizer

Dietmar Eiden

Vice President of Trade Fair Management, Koelnmesse

Could working with an ingredient distributor drive innovation?

Could working with an ingredient distributor drive innovation?

Michel Faes

EMEA technical manager, food and nutrition techical centre, IMCD

Mondelēz aims to boost chocolate penetration

Mondelēz aims to boost chocolate penetration

Mondelēz International’s heat resistant chocolate, new product development and increased penetration in under-represented parts...

Unilever joins with Solidaridad to tackle sustainable sugar cane challenge

Unilever joins with Solidaridad to tackle sustainable sugar cane challenge

Dirk Jan de With

VP Procurement Ingredients & Sustainability, Unilever

Key Industry Events

 

Access all events listing

Our events, Events from partners...