SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

News > R&D

Read more breaking news

 

 
Loading...

How can firms make claim research successes their own, not their competitors’?

By Annie-Rose Harrison-Dunn+

06-Jun-2014
Last updated on 10-Jun-2014 at 20:37 GMT2014-06-10T20:37:22Z

Plant extracts may have different health benefits for certain compounds, meaning firms may be able to attain a health claim for their specific extracts only, says consultant Eric Chappuis.

Plant extracts may have different health benefits for certain compounds, meaning firms may be able to attain a health claim for their specific extracts only, says consultant Eric Chappuis.

Companies have to be clever about proprietary research, and plant extracts may hold unique opportunities in this respect, according to a food and nutrition industry consultant.

“Every time you make a specific [plant] extract, you can expect to have specific compound benefits and specific health benefits. The health claim regulation includes some things on data protection, which means how you can make your research your own success and not one of your competitors’,” Eric Chappius, director of consulting for Naturalpha, told NutraIngredients. 

“Plant extracts are very interesting in this framework as every plant extract may have a different health effect, then you are able to make a health claim application that may be usable only on your specific extract that you can protect through this specification,” he said.   

Talking with us on camera at this year’s Vitafoods in Geneva, Chappius said he also saw the discourse between food and nutrition and medical device status as a key area of movement in Europe. 

Minimum out, maximum in 

Speaking generally, he added that Barry Callebaut’s cocoa flavanol claim was a good example of companies being “smart” about maximizing competitive advantage with limited research input. 

“Basically when you’re investing money in research you want to be the only one to be authorised to use this specific research.” 

He said there were several options available to companies doing this. 

“Either firms can start from scratch, and the you can start something new but that’s quite a long-term strategy, otherwise you can also capitalise on what is existing. So you take less risk because you have money to invest but still you have to think very clearly about where you want to go and how you want to go there, how much time it will take you, how much money it will cost you and what the scientific risks are that it works or doesn’t work,” he said. 

“[Barry Callebaut] did it really in a smart way because what they did was they bought the last piece of the puzzle - because they had been capitalising on the data generated by one of their competitors – and they just bought a few studies that allowed them to protect that data in the framework of the health claim and they invested less money than if they had to do it from scratch,” he said.  

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

Julian Mellentin

Director, New Nutrition Business

The making of a brand: Contract manufacturers share secrets to success

The making of a brand: Contract manufacturers share secrets to success

The firms that manufacture healthy food and supplement products do much more than just...

Outsourcing science: Where does the future of industry research lie?

Outsourcing science: Where does the future of industry research lie?

An trend for outsourcing science and research may be good news for contract research...

What does ‘responsible innovation’ really mean?

What does ‘responsible innovation’ really mean?

Many food firms talk about the need for ‘responsible innovation’, but what does this...

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers...

Who is responsible for battling the big issues in food?

Who is responsible for battling the big issues in food?

From obesity to malnutrition and water scarcity, the world is facing an ever-growing number...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

Food manufacturing award won by sweet youngster

Thorntons’ youngster wins young talent Oscar

Thornton’s production line manager Jodie Adcock has won the inaugural Young Talent of the...

Candy packaging of the future

E-commerce and candy wrappers: How will online retail change confectionery packaging?

Jorge Izquierdo

Vice President, Market Development, PMMI

Bürkert FloWave dairy industry

Bürkert FloWave starts field tests in the dairy industry

Bürkert FloWave, which measures the flow of a liquid in a pipe, is being...

Malaysia to double palm oil production by 2020

Malaysia hopes to double palm oil production by 2020

Kalanithi Nesaretnam

Minister, Embassy of Malaysia in Brussels

Sollich talks chocolate: Africa catch-up, Asia and South America boom

Sollich talks chocolate: Africa plays catch-up, Asia and South America boom

Africa’s chocolate market remains a little behind but Asia and South America are booming,...

Snacks and candy blur: NPD and retail fueling, says NCA

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

Snacks and confectionery have truly blurred from a product perspective and retail slant, says...

Candy innovation: Miniature, flavors but little on health, Euromonitor

Sweet innovation? Candy makers are sticking to what they know, says Euromonitor

For the most part, confectioners have continued to innovate in known areas like flavor,...

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Ieme Blondeel

Product and Process Development Engineer, Barry Callebaut

Better-for-you chocolate still a niche after cocoa flavanol health claim: Euromonitor

Better-for-you chocolate still a niche after cocoa flavanol health claim: Euromonitor

Lauren Bandy

Ingredients Analyst, Euromonitor International

Sustainability and health needs grow at ISM, says organizer

Sustainability and health needs grow at ISM, says organizer

Dietmar Eiden

Vice President of Trade Fair Management, Koelnmesse

Could working with an ingredient distributor drive innovation?

Could working with an ingredient distributor drive innovation?

Michel Faes

EMEA technical manager, food and nutrition techical centre, IMCD

Mondelēz aims to boost chocolate penetration

Mondelēz aims to boost chocolate penetration

Mondelēz International’s heat resistant chocolate, new product development and increased penetration in under-represented parts...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...