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New CartonBag aimed at premium choc differentation

By Jane Byrne , 10-Dec-2009
Last updated on 10-Dec-2009 at 12:54 GMT2009-12-10T12:54:59Z

A Cartonbag format for loose or wrapped confectionery is a lighter weight replacement for the plastic bag in carton box, claims its design team, which is seeking out chocolate makers to trial products with the new packaging concept.

Janet Shipton, divisional and development director of Chesapeake Creative, a newly established packaging design unit of the supplier of packaging for premium spirits and confectionery said that the process of developing the carton bag took several months and was trialled with different foods at the company’s R&D division.

She told Confectionerynews.com that the new integrated format offers a lighter-weight alternative to the standard bag in carton model and that its skeleton frame makes it stronger than a normal bag, and also enables it to be packed on the side.

“The format has not been used with any products yet but its natural, rustic finish would most likely appeal to the premium end of the confectionery market looking for pack differentiation.

Nevertheless, we will review its feasibility for all product applications on a case per case basis,” continued Shipton.

She said that the carton frame can be applied to several inner lines from fibre paper to cloth to laminates and the pack can allow for product visibility or an opaque finish depending on the brand appeal required, and consideration can be given to material combinations for greater sustainablity.

According to Shipton, the CartonBag can be supplied in ready to go formats for hand packing or can be fully machine automated.

“Our design team has extensive knowledge of packaging systems, cost effective sealing approaches and how different formats run on particular lines and thus these essential factors are taken into account when devising new structures and choosing packaging materials.

“We actively encourage confectionery processors to come to our facility to test whether the format is viable for their product and its required shelf life through combining different materials and sealing combinations.”

Last month, the packaging supplier also launched a container that aims to eliminate the need for tin plate usage and it is aimed at the luxury end of the confectionery sector.

The multi-shaped range, Figured, is produced using a process which ensures the seam of the tube’s outer wrap is not visible, with a paper-based core and a secure seamed base replacing tin plate and thus reduces the reliance on distant supply chains for packaging materials, said the company.

The packaging supplier said that the range can be customised to match the requirements for any brand or product, with the outer wrap also produced by Chesapeake to ensure full control of the process.

Chesapeake added that the new container format can be produced in high volumes or in smaller quantities for more specialist brands.

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