Special report: Gummies keep on growing
Gummy market: space for growth for new competitors
While the latest figures suggest that in 2022, the market attained a volume of 1,907.8 kilotonnes, experiencing a growth of 4.2% (2019-2022), the world's growing vegan population and consumers' high spending on candies, jellies, and other items are the main reasons the market for gummies & jellies is growing.
Vegan gummies
Vegan and sugar-free jellies and gummies typically have cleaner ingredient profiles, which resonate with consumers seeking transparency in food labelling. Therefore, researchers said the growing demand for vegan and sugar-free jellies and gummies will support the market's growth throughout the forecast period.
Additionally, the growing consumer demand for confectionery items drives the jellies & gummies market. In addition to being used as stand-alone candies, jellies, and gummies are versatile confectionery items that can be used as toppings for desserts, cake decorations, and even as ingredients in cocktails and mocktails.
The research highlights that market value for gummies & jellies will increase further as customers become more conscious of the adverse effects of consuming sugar and gelatin. “There is space for growth for new competitors in the expanding demand for sugar-free jellies and candies. Many consumers are looking for clean-label products with simple and recognizable ingredients,” the authors said.
However, customers have changed to healthy eating habits as a result of escalating rates of obesity among children in industrialized and developing nations.
The majority of consumers are under 17 years who buy jellies and gummies. Because of the high sugar content in jellies and gummies and its link to obesity, customers are less likely to purchase and consume gummies and jellies made with sugar and glucose syrup. Manufacturers have been forced to use creative strategies to lower the sugar and calorie content to maintain their customer base. These campaigns may influence consumer choices. Therefore, the rising childhood obesity rates may hamper the market's growth in the coming years.
Flavour Outlook
By flavour, the market is categorized into grapefruit, cherry, peach, berries, apple, and others. In 2022, the berries segment acquired the highest revenue share in the market. A growing sense of health consciousness has increased the consumption of berry-flavoured jellies and gummies. Berries are known for their potent antioxidants, high fiber content, ability to reduce inflammation, and favorable effects on the skin. Strawberry is one of the most consumed flavours, followed by blueberries, blackberries, and raspberries in terms of consumption.
Distribution Channel Outlook
Based on distribution channels, the US market is divided into store-based and non-store based. In 2022, the non-store-based segment acquired a substantial revenue share in the market. Changes in work-life balance, increased travel, a growing desire for convenience, and rising interest in regional candies are the segment's driving forces.
International players have a wide selection of jellies and gummies in their portfolio, including wheels, bottles, fruits, and living things. These goods are provided in sugary and sugar-free varieties to satisfy expanding customer demand across all age groups. Online purchases are becoming more popular among consumers due to product discounts.
