New sustainable KitKat bars roll out across European travel outlets

The new ‘Breaks for Good’ KitKat is made with cocoa mass from beans grown by farmer families engaged in the company’s Income Accelerator Programme (IAP).

NITR General Manager Stewart Dryburgh said: “KitKat is a key brand, not just for us, but generally in the travel retail Confectionery category.

“KitKat has consistently embraced innovation, centred around its iconic ‘Have a break, Have a KitKat’ tagline, and is now taking a huge step to embrace sustainability. ‘Breaks for Good’ puts cocoa farmers – and our mission for a sustainable future for all involved in the cocoa and chocolate production chain – at the centre of our products. And, of course, to the centre of the Confectionery category in travel retail.”

Living income gap 

Nestlé’s Income Accelerator Programme (IAP) was launched in January 2022 to help close the living income gap of cocoa-farming families and reduce child labour risk by encouraging changes in behaviour and rewarding positive practices – both within the home and on the farm. At the same time, the programme strives to encourage better agriculture practices.

Payments are divided evenly between the male and female heads of household, empowering women to act as agents for positive change by saving, investing and sharing responsibilities.

According to Nestlé, the cocoa mass from the IAP adheres to one of the highest traceability standards, ensuring ‘mixed identity preserved’ traceability, enabling cocoa to be traced and stored separately.

The KitKat wrapper will include a bold ‘Sustainably Sourced Cocoa’ stamp and a QR code which will direct consumers to further details on the programme and its impact on the lives of cocoa farming communities.