SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

Mondelēz rolls out SmartLabel app to keep its consumers informed

Post a comment
Douglas Yu

By Douglas Yu+

17-Feb-2017
Last updated on 17-Feb-2017 at 16:52 GMT2017-02-17T16:52:24Z

Mondelēz has adopted the Grocery Manufacturers of America's SmartLabel app. Pic: ©iStock/Nastco
Mondelēz has adopted the Grocery Manufacturers of America's SmartLabel app. Pic: ©iStock/Nastco

More than 1,100 products across Mondelēz’s US snack portfolio, including Oreo cookies, Good Thins crackers and belVita breakfast biscuits, are now searchable on the SmartLabel app. 

SmartLabel is a program that was initiated by the Grocery Manufacturers Associations (GMA) to allow shoppers to scan QR codes on products for nutritional information.

Mondelēz’s chocolate competitor Hershey  was the first company to adopt the program in November 2015. The Reese’s maker first used the initiative on Hershey’s Holiday Kisses and planned to introduced it across its Kisses range in the US.

Mondelēz said it has placed the QR codes on its newest US snack and confectionery products. These include Teddy soft bakes, bear-shaped cakes with a chocolate or vanilla filling, Sour Patch kids candy and Trident gum.

It said it will add the feature to all its products by the end of 2017.

Mondelēz’s spokesperson Richard Buino said, "In the near future, the SmartLabel app will also show which Mondelēz products carry the company's Cocoa Life sustainability program seal, such as a line of Green & Black's chocolates launched in late 2016." 

Informed choices

“Our SmartLabel app is available for both iOS and Android,” Buino said. “It’s very intuitive and mirrors the product pages found on Smartlabel’s website for smartphones.

“Once the app is downloaded, consumers can scan a barcode to get information on a specific question they may have about an ingredient or the product.

“We understand consumers’ focus on wellbeing and are committed to empowering them to make better, more informed choices,” he added.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Related products

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...