Mondeléz International

Mondelēz has launched an Oreo cookie with a brownie batter center in the UK. Pic: Mondelēz

Mondelēz launches Oreo Choc’O Brownie in UK

By Douglas Yu

Mondelēz has introduced its Oreo Choc’O Brownie to the UK market and will be supporting the launch with a £2.5m ($3.2m) audiovisual advertising, experiential, sampling and PR campaign. 

© iStock

This week Down Under

Cadbury vows to ‘secure' jobs while announcing 50 redundancies

By RJ Whitehead

Though Mondelēz has billed its new plans to invest A$75m (US$60m) into upgrading its Hobart Cadbury factory as a move to “secure local jobs”, it has at the same time revealed that nearly 10% of jobs will be shed in the process.