In pursuing emerging markets, cross-category collaborations and a 'local-first' model, Mondelēz has maintained, and in some cases expanded, its stature as a global industry leader – led by the likes of Cadbury, Milka and Oreo.
Company still owns trademark for Pantone 2685C for chocolate bars and tablets, but attempts to widen the shade to other products rejected, leaving it open to challenges from rival Nestlé.
Confectionery giant Mondelēz International has been urged to sever its links with the “biggest and dirtiest palm oil trader in the world” in a protest staged outside its UK headquarters on Monday (19 November).
The Oreo maker will launch an innovation hub ‘SnackFutures’ next month that will invest in snack startups through partnering with early-stage entrepreneurs.
Cathy Pieters says Mondelēz’s Cocoa Life Brazil and the WCF’s CocoaAction Brazil will work together by securing extra financing and government influence, while improving welfare of workers on the country’s farms.
Announcement made at WCF conference in Sao Paulo. Cocoa Life will bring economic and social development for Brazilian cocoa farmers and their families while reforesting degraded land in the Amazon rainforest.
Brothers Craig and Greg Sams will take to the stage next week to talk about how they entered the healthy-eating market with their Whole Earth Food Brand in the early 70s, before it became on-trend and how biochar is changing the future of organic farming.
Cadbury owner Mondelēz has countered tax avoidance accusations, insisting it has complied with all UK tax legislation and stressing it has invested more than £200m in UK manufacturing and research and development (R&D).
