Health brings new openings for cocoa milk?

Related tags Milk

There could be growing opportunities for makers of chocolate milk
in health positionings, in particular in the Nordic countries.
Danes, for example, are consuming more of this product than ever
before, and new product introductions are increasingly focusing on
reduced calorie formulations.

Between 2001 and 2003, cocoa milk consumption in Denmark rose by slightly more than 35 per cent, reaching 54 million litres in 2003. Indications are that the trend is set to continue as the brand leader, Matilde, recorded an additional 16 per cent rise in the first half of 2004.

According to a report from Danish dairy giant Arla Foods, the boost in trade has been driven by multiple factors. "The growth in consumption is partly driven by promotions for cocoa milk. Retailers support such promotions because special offers on cocoa milk attract shoppers. Another element is that cocoa milk is now consumed on a year round basis, not only during the autumn and spring half-term breaks,"​ said product manager Susanne Klemp.

The strongest seller in the market remains the traditional Matilde cocoa milk sold in 1 litre cartons, although Arla claims that recent products, such as the organic økologisk Matilde, Matilde Café in glass bottles and Arla Mini in plastic bottles, are also doing well.

Health positioning on recent advertising campaigns - regarding the milk's so-called muscle-building properties - have also had an impact on sales.

"The same is the case with half-litre cartons and bottles for convenience shops such as filling stations,"​ reported Arla.

Further evidence that opportunities continue to grow for chocolate milk formulations, and notably with healthy positionings, came earlier this month when UK sweetener supplier Tate and Lyle said a US firm would use its zero calorie sweetener sucralose for a new cocoa milk drink.

Foremost Farms USA said it will launch a new chocolate milk sweetened with Tate's artificial sweetener - Splenda - under the Morning Glory, GG Golden Guernsey Dairy, and Grip It. Sip It. brands.

According to a report in Wisconsin Ag Connection, Joe Weis at Foremost Farms said the move was in response to consumer demand for low calorie, calcium-rich products.

"Chocolate milk is the number one selling flavoured milk so it makes sense to provide a low-fat, no sugar added alternative to address consumer's needs,"​ he said.

Sucralose, 600 times sweeter than sugar and developed jointly by US firm McNeil Specialty Products and Tate & Lyle, claims to have a longer shelf life than its synthetic predecessors, which deteriorate chemically over time.

Related topics Ingredients

Related news

Related products

show more

Tap into the potential of better-for-you candy

Tap into the potential of better-for-you candy

Content provided by Valio | 08-May-2024 | White Paper

The confectionery industry is responding to the trend toward indulgent yet healthier sweets. Explore our Valio Bettersweet™ white paper to learn more about...

Satisfy Your Sweet Tooth with Sustainable Syrups

Satisfy Your Sweet Tooth with Sustainable Syrups

Content provided by Green Plains Inc. | 05-Apr-2024 | Infographic

Elevate your products with Green Plains’ premium, low carbon-intensity corn syrups. Drop-in replacements with an up to 40% lower carbon footprint than...

Machu Picchu Foods expands chocolate production lines

Machu Picchu Foods expands chocolate production lines

Content provided by Machu Picchu Foods: Contract manufacturer of chocolates and snacks | 02-Feb-2024 | Product Brochure

Leading Peruvian manufacturer Machu Picchu Foods debuts cutting-edge production lines for filled chocolate bars, truffles, and crispy wafer snacks.

Related suppliers

Follow us


View more