Nostalgic candy wrappers help dementia sufferers bring back the memories: Nestlé

- Last updated on GMT

Nestlé delves into its archives for material to aid patients with dementia
Nestlé delves into its archives for material to aid patients with dementia

Related tags: Rowntree's, Kit kat

Nestlé UK has put together a collection of historical packaging and posters of its Rowntree brand designed to help patients diagnosed with dementia bring back happy memories.

It has created an online history pack​ in collaboration with the Alzheimers Society that can be printed to create posters, chocolate boxes and tin labels.

The images are taken from Nestlé UK & Ireland Archive facility at its York factory,

“The Nestle UK & Ireland archive has been inundated with requests from careers and reminiscence groups who want historical packaging to help prompt happy memories among patients diagnosed with dementia, or memory problems,”​ said the company on its website.

“We're proud to be one of the first businesses to produce a pack this kind, and hope that historic images of our famous brands will prompt memories and conversations.”

Nestlé acquired the brand when it purchased Rowntree Mackintosh in 1988 for $4.5bn. The deal included brands such as Aero, Polo, Kit Kat and Smarties.

Related topics: Manufacturers, Chocolate, Candy, Nestle

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