Natra expands into bite sized confections for private label

By Oliver Nieburg contact

- Last updated on GMT

Natra launches bite-sized confections in doy packs for retail brands as it hopes to restore growth in its private label segment. Photo: Natra
Natra launches bite-sized confections in doy packs for retail brands as it hopes to restore growth in its private label segment. Photo: Natra

Related tags: Private label, Chocolate, Board of directors

Spanish supplier Natra has joined the bite size trend by offering five chocolate ranges in resealable sharing formats.

It comes as bite size products launches grew 26% globally last year, according to data from Mintel, and as Natra's private label segment posted revenue declines in the first half.

Resealable share bags

Natra is now offering miniatures versions of its biscuit, peanut coconut, nougat and caramel bars in two pack formats for retail brands: Doy pack (125 g) and PP Tube (240 g).

These resealable formats are designed for on the go or sharing products, said Natra.

The company will produce the bite size range at its production plant in Oñati, Spain, for customers globally.

Bites PPtube
Natra will also offer bite size chocolates in a PP Tube for retail customers. Photo: Natra

Natra operates six production plants across Spain, France, Belgium and Canada, and employs around 1,100 people.

It produces private label products such as chocolate bars, spreads and truffles and also supplies cocoa ingredients, such as cocoa butter and powder.

First half results and new chairman

The company posted flat sales in its first-half results published last week.

Group revenues dropped 0.8% year on year to €173m ($194m) for the period up to the end of June.

Sales in Natra's consumer segment (private label) fell 6.2% to €110.45m ($123.59) with the biggest declines in private label chocolate tablet sales.

Conversely, Natra's industrial segment supplying cocoa ingredients grew revenues 10.8% year on year in the first half to €61.23m ($68.51m)

The firm appointed Antonio Obieta Vilallonga – current CEO of the Green Seed Group and former CEO of Cadbury Sweppes in Spain – as non executive Chairman of the Board of Natra last month.

He replaced Juan Ignacio Egaña, who resigned with effect from September 1, 2016.

Related topics: Ingredients, Chocolate, Outsourcing

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