To celebrate, the company is launching a Chocolate Recycling Shop in Covent Garden, in London, to educate consumers on its journey with interactive panels showing the difference between its old and new packaging.
“We’ve carried out a whole redesign, which was underpinned by the packaging material itself. Our customers’ favourite bars can now go straight in the recycling bin to be collected by the council,” said Bruce Alexander, marketing director, Montezuma.
“We’ve done as much as we can to make sure we reuse or repurpose, so we’re not throwing anything away.
“We’re still using some plastics and while we’d love to get rid of them altogether, our biggest challenge is the fact food needs to be packaged safely. We’ve taken as many steps as we can, but we’ve made sure that any plastic we do use is totally recyclable.”
Taking on a large-scale recyclability project, the team at Montezuma’s looked at every aspect of its packaging materials including recyclable inks, adhesives, stickers and tape.
The company’s chocolate bars now come in 100% paper and card packaging, eliminating the non-recyclable metallised plastics used to wrap most products.
It has also repurposed old packaging by shredding it and using it in its gift boxes.
Founded in 2000 by Helen and Simon Pattinson, Montezuma’s is made with ethically-sourced cocoa in accordance with its Trading Fairly Policy. Its portfolio includes organic, gluten-free, vegan, keto and sugar-free options.
This includes its made-without-milk chocolate bar, Like No Udder, and its 100% cocoa bar, Absolute Black.