The web shop marks Nestlé’s first ever move into a direct-to-consumer offering for its UK confectionery business.
The limited edition products will be available to order from now until the end of April 2020.
“We know how much people love experimenting with new and exciting KitKat flavours. Our KitKat Chocolatory web shop elevates the experience to the next level by offering consumers the chance to create bespoke bars that are handcrafted by chocolatiers,” said Rabia Khan, head, KitKat Chocolatory, Nestlé.
“Packaged in a personalised gift box, our KitKats make the perfect present for Mother’s Day, as a fun alternative to an Easter egg or for any occasion when you want a special gift to show someone you are thinking of them.”
At the heart of KitKat Chocolatory is the eight-finger ‘Create Your Break’ option, which offers nearly 1,500 flavour combinations from four chocolate varieties: milk, dark, white and ruby, and ingredients including shortbread pieces, salted caramel chunks, honeycomb and rose petals.
‘Zingtastic Gin and Tonic’
It also has six special edition flavours, including ‘Zingtastic Gin and Tonic’ and ‘Springtime in Japan’.
The eight-finger ‘Create Your Break’ bars will be made to order based on the choices of shoppers from the range of ingredients offered.