German confectionery association urges caution on advertising ban on sweets

By Anthony Myers

- Last updated on GMT

Advertising confectionery is not the problem in obesity war, says the BDSI. Pic: ISM
Advertising confectionery is not the problem in obesity war, says the BDSI. Pic: ISM

Related tags BDSI Advertising

The Federal Association of the German Confectionery Industry (BDSI) has said a blanket advertising ban on sweets, like the one proposed by Green politician Kirsten Kappert-Gonther, could be counter-productive in the fight against the country’s obesity problem.

As reported in ConfectioneryNews, the UK government is set to introduce sweeping new measures​ banning unhealthy food adverts with new laws that will prohibit the advertising of food high in fat, sugar or salt (HFSS) on television and online before 9pm when children are most likely to see them.

The Green Party in Germany has called for similar urgent action and likewise legislation to that proposed by the UK government.

There are many causes of obesity," ​the BDSI argues, "including too little exercise, an unbalanced diet or genetic factors.

“Simply considering the consumption of individual foods or the advertising of individual foods as the cause does not solve the problem. It would make more sense if children and young people were taught the function and meaning of advertising in school lessons so that they can acquire media skills.

“Practical nutrition education should also be taught in schools through cooking courses, as the BDSI has long been calling for​.”

It says extensive national and European regulations already determine how food may be advertised. In addition, the food industry has developed voluntary rules of conduct and implemented self-regulation measures.

The BDSI states all companies in the German food industry observe the Code of Conduct of the German Advertising Council.

 “By not advertising confectionery, nobody becomes leaner. Sweets are enjoyable products for the little joys in everyday life. When consumed in moderation, like any other food, they have their place in a balanced diet​,” said Dr Carsten Bernoth, general manager of the BDSI.

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