‘There’s nothing better than cake, but more cake’: Brits gear up for annual Cake Week

By Gill Hyslop

- Last updated on GMT

'My policy on cake is pro having it and pro eating it' - UK Prime Minister Boris Johnson
'My policy on cake is pro having it and pro eating it' - UK Prime Minister Boris Johnson

Related tags Cake Week Jack & Beyond Hotel chocolat Guittard Cuisinart Luminary Bakery FoodCycle Bonne Maman Silver Spoon Nielsen-Massey

Although controversial, Marie Antoinette was undoubtedly onto something when she decreed ‘Let them eat cake!’ From US president Harry S. Truman (‘There’s nothing better than cake, but more cake’) to kitchen doyen Julia Child (‘A party without cake is just a meeting’) and comedienne Jo Brand (‘Birthdays are nature’s way of telling us to eat more cake’), the decadent treat is loved the world over.

And gearing up for all-things cake is Britain’s annual Cake Week – 30 August-5 September 2021 – again jam-packed with revelry of celebrations, launches and specials. The ‘stacked, layered and iced’ event is curated by Nudge PR and this year sponsored by Cuisinart and Guittard Chocolate.

Cuisinart will be spending the week celebrating the launch of its Cordless Power Hand Mixer, while the ethical chocolate maker returns as a sponsor for the second year to promote its range of baking chips, crafted in the same traditional method since 1868 and available in 63% extra dark, 31% milk, 48% and 46% variants.

A slice of what’s to come

Hotel Chocolat is hosting a Virtual Tasting Experience, giving chocoholics the chance to learn from the experts. Tickets are £20 for sessions on 8, 16 and 22 September and include 14 truffles from its Patisserie H-Box, which include variants like Carrot Cake and 50% Milk Brownie.

London bakery Konditor is bringing back its Sticky Toffee Cake especially for Cake Week. The toffee and date sponge is layered with caramel, with a vanilla mascarpone frosting and caramel drizzle, and will be available to purchase online for an RRP of £22.

Jack & Beyond is launching a Red Velvet Cheesecake – exclusively available between 30 August-5 September. The treat is based on Jack & Beyond’s signature baked cheesecake recipe with a hint of cocoa, topped with vanilla frosting and Red Velvet sponge crumble. It can be personalised with an inscription on the cheesecake board for an RRP of £40.

The Fulham bakery is also offering a 20% discount on its Bottomless Cake and Fizz events. What could be better than the opportunity to eat as much cake as you can – including vegan and wheat free options – washed down with unlimited prosecco, white wine or beer?

Lockdown-launched Buns From Home is launching the Lemon Drizzle Bun, which combines its expertise in buns with the iconic cake flavour to create a cake-bun-hybrid. RRP £4.50. 

The organisers of Cake Week have partnered with FoodCycle to create Piece of Cake​, an ebook that will go on sale on 30 August for £3, with all profits going to the non-profit. FoodCycle works with thousands of volunteers across the UK to transform surplus food into wholesome, nutritious meals for those in need. Anyone, from any walk of life is welcome, no questions asked.

The recipes in Piece of Cake​ have been shared by some the UK baking industry’s biggest names, including Rosemary Shrager, the Duchess of Sussex’s favoured Luminary Bakery, Bake Off The Professionals’ Keiron George, Bonne Maman, Juliet Sear, Silver Spoon, Neilsen-Massey and Lola’s Cupcakes.

FoodCycle is also hosting its CommuniTEA Party – calling on Brits to download a fundraising pack and host a tea party to support the organisation’s return to community dining post-COVID.

Related topics Ingredients Chocolate

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