Laffy Taffy ‘laffs’ go digital with NFTs collection
The popular candy brand is known for its delicious fruity, chewy candy, and also its ‘dad jokes’ that have been on every wrapper since the 1980s.
Now the company is set to venture into the innovative world of NFTs with the launch of its ‘Laffy Taffy Original Jokes’, providing fans a chance to own a digital asset featuring Laffy Taffy history through a ‘hilariously fun giveaway’.
The collection is in collaboration with Bitski, the blockchain wallet infrastructure provider reported to be backed by celebrity investors like Jay-Z and Serena Williams.
Laffy Taffy fans can visit nft.laffytaffy.com for a chance to connect their wallets, complete an order and claim their NFT on a first come, first serve basis while supplies last (Terms and Conditions Apply).
These iconic, knee-slapping one-liners will be placed in the Laffy Taffy vault and no longer appear on candy wrappers, but those who receive an NFT will be able to hold onto the “laffs” forever.
"We're excited to celebrate the history of Laffy Taffy by retiring our original laffs in a fun, innovative way through the creation of NFTs as a timeless collector item. Our Laffy Taffy Original Jokes collection gives fans a unique opportunity to preserve one of our signature attributes – the jokes on our wrappers,” said Dave Foldes, Marketing Director of Laffy Taffy at Ferrara Candy Company.
Jokes first appeared on Laffy Taffy wrappers in the 1980s as a way to provide free entertainment value. They began incorporating jokes sent by children and have continued to feature jokes on its candy wrappers to this day.
“By retiring some of our most iconic, beloved jokes dating back to 1986, we can pay homage to them while opening the door for a new era of laffs and continued LOL fun for our wrappers,” said Foldes.