Retail insights

Mars pulls Bounty bars from Christmas Celebrations after consumer backlash

By Anthony Myers

- Last updated on GMT

No more Bounty! Mars is pulling the mini bar from its Celebrations tub this year. Pic: Mars UK
No more Bounty! Mars is pulling the mini bar from its Celebrations tub this year. Pic: Mars UK

Related tags Mars Chocolate Confectionery Christmas

Mars UK has taken the controversial decision to trial a ‘No Bounty’ tub of its popular Celebrations chocolate assortment offering, which are a staple in many homes over the festive period.

Consumer research fed back to the company’s UK headquarters in Slough confirmed the Bounty’s status as the least popular sweet, a spokesperson said.

Almost 40% of consumers polled told Mars the Bounty should be permanently withdrawn from the Celebrations’ lineup, where it struggles to compete with the pulling-power of ‘all-time favourite’ Maltesers.

In separate research by online supermarket Britsuperstore​, it said it has analysed over 5 million search results to see what the British public actually thinks and which chocolate is actually the least liked in a Celebrations’ tub. 

Its study found the nation's least favourite Celebration chocolate is, in fact, the Milky Way, only receiving under 8,000 searches over the past five Christmases compared to Maltesers being crowned the nation's Celebrations favourite, receiving over 170,000 searches.

The results also show that last Christmas, Galaxy was the most enjoyed chocolate of the tub with over 100,000 searches, with Milky Way still proving to be the nation's most undesired Celebrations’ chocolate.


Celebrations, along with other brands such as Quality Street, Roses, and Heroes, signals the start of Christmas, with huge quantities sold between now and the end of December. Each brand has its loyalists and tensions can run high if favourites are not shared out equally – or worse still, there are only Bounty bars and coconut eclairs left, the Guardian commented.

Last year, we gave customers the opportunity to return their unwanted Bounty chocolates​,” said, Emily Owen, Celebrations senior brand manager. “Now, off the back of public demand, we’re trialling taking them out of the tub altogether​.”

She revealed a fifth of those surveyed told Mars the Bounty was their least favourite Celebration while nearly 60% said it would cause a family argument at Christmas if they opened the tub and found only the coconut treat languishing in the bottom.

The research also revealed the Bounty retained a hardcore of older fans, with close to 40% of over-55s saying it was their favourite.

Is the Bounty a temporary omission for this year?. “You don’t know what you’ve got until it’s gone​,” Owen teased.

Related news


Show more


Posted by Hakaunga Maxwell,

I use to be a very poor man who has always not find luck when it comes to playing the lottery. I have been playing lottery since i was 21 years and now i am 45 meaning i have been playing lottery for 24 years. The biggest amount i have ever won in my life was 400 dollars. But one day my story turns to history after i find this man called Dr Ayoola on the Internet that he is the best when it comes to winning lottery. This man is a very strong voodoo man who gives out the numbers that can never fail. After all my years of laboring and struggling to win the lottery i finally won ( $27,000,000) Dr Ayoola is the name, Email: or contact him on his whatsApp number text or call +14809032128 this is the only way to win the lottery and the best way OR

Report abuse


Posted by JAMES MASON,

I will assume you do or you wouldn't have ended up here on this webpage. But do you WIN the lottery? I will assume you don't, or you wouldn't have ended up here on this webpage. 
My name is James M. Mason, If you want a spell to win the lottery, look no further. Dr. Lucas lottery spell is amongst the most powerful spells I have experienced, and you will feel the power once He is done with your lottery spell. 
The spell uses a wide range of magical sources, then combines and funnels those energies into one single "beam" of luck attracting, destiny controlling, wealth manifesting pure magical power. 
Incorporating herbs, candles, the elements and much more simple magical techniques, this spell can be cast in a few minutes using a few very simple ingredients in His temple.
I am a living witness of his power because he just helped me with his lottery spell and I won CASH FOR LIFE LOTTERY, I'm so happy right now. Thanks to you Dr. Lucas. Contact him for help through his Email:  Or  through his Website:  You can also message Him through his private What's App Number +15302120104. Facebook Page
Whichever type of lottery you play, HE can use His lottery spell to help you win.

Report abuse

Love spell

Posted by Ashley Vivian,

My name is Ashley Vivian, Am here to share a testimony on how Dr Raypower helped me. After a 1/5 year relationship with my boyfriend, he changed suddenly and stopped contacting me regularly, he would come up with excuses of not seeing me all the time. He stopped answering my calls and my sms and he stopped seeing me regularly. I then started catching him with different girls several times but every time he would say that he loved me and that he needed some time to think about our relationship. But I couldn't stop thinking about him so I decided to go online and I saw so many good talks about this spell caster called Dr Raypower and I contacted him and explained my problems to him. He cast a love spell for me which I use and after 24 hours,my boyfriend came back to me and started contacting me regularly and we moved in together after a few months and he was more open to me than before and he started spending more time with me than his friends. We eventually got married and we have been married happily for 3 years with a son. Ever since Dr Raypower helped me, my partner is very stable, faithful and closer to me than before. You can also contact this spell caster and get your relationship fixed Email: or WhatsApp: +27634918117

Report abuse