Easter 2024

H!P Chocolate updates plant-based Easter eggs

By Anthony Myers

- Last updated on GMT

Pic: H!P
Pic: H!P

Related tags Easter Chocolate Cocoa

Next generation oat m!lk chocolate H!P (Happiness !n Plants), has revamped its plant-based eggs for Easter 2024.

Appealing to sweet-toothed vegans and flexitarians alike, the brand’s two egg variants – Salted Caramel and Cookies No Cream – have been updated with a new size and added smooth oat m!lk chocolate buttons, too.

Available in UK stores nationwide, H!P offers a creamy alternative to dairy milk chocolate, blending sustainably sourced single-origin Colombian cocoa with oat m!lk to recreate the same sweet and milky taste.

Moreover, H!P’s carbon footprint is over 50% lower than that of chocolate made with cow’s milk, and the brand is not only B-Corp certified but also a proud member of 1% for the Planet. True to the brand’s sustainable ethos, the eggs have 100% plastic-free, fully recyclable packaging.

H!P founder James Cadbury (also the owner of the luxury, sustainable chocolate brand Love Cocoa and the great-great-great-grandson of the original Mr. Cadbury) said: “Choosing H!P this Easter doesn’t mean compromising on great taste.  Building on the success of last year’s sell-out eggs, we’ve made our eggs bigger than before but kept the price the same while also introducing a delicious pouch of smooth oat m!lk chocolate button.

“Seasonal and gifting is becoming a key category within vegan and plant-based chocolate, just as in traditional chocolate. We hope these eggs will excite current fans of the brand and attract new users, too.”

Related topics Manufacturers Chocolate Seasonal

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