Retail

1-800-FLOWERS.COM backs No Kid Hungry campaign as revenue increases 51.5%

By Anthony Myers contact

- Last updated on GMT

Chris McCann, CEO, 1-800-FLOWERS.COM, Inc. Pic: 1-800-FLOWERS.COM, Inc.
Chris McCann, CEO, 1-800-FLOWERS.COM, Inc. Pic: 1-800-FLOWERS.COM, Inc.

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US gifting company 1-800-FLOWERS.COM, Inc. has announced a nationwide holiday campaign in the run-up to Christmas to benefit the No Kid Hungry initiative, an organization set up to help fight childhood hunger in America in the wake of the coronavirus pandemic.

The organization estimates that one in four children could face hunger this year and 1-800-FLOWERS.COM has committed to donating 20% of the net proceeds (with a minimum commitment of $50,000) from each gift purchased from its specially curated ‘Season of Sharing’ holiday gift collection to help No Kid Hungry ensures kids get the food they need. For every dollar No Kid Hungry receives, it can provide up to 10 meals to children in need.

Strong e-commerce growth

The  company, which has its headquarters in New York, issued its Fiscal 2021 First Quarter results last week, reporting a total revenue increase of 51.5% for the quarter to $283.8m, driven by strong e-commerce growth of 85.1%.

It said revenues increased 26.3% in the company’s Gourmet Foods and Gift Baskets business segment (which includes brands Harry & David, Cheryl’s Cookies, and The Popcorn Factory). The strong growth was driven by accelerated e-commerce growth of 97.9% for everyday occasions.

“As we enter the key holiday season, we have built significant momentum across our business by leveraging our expanded product offering and focusing on engaging with our customers to build relationships. While we are cognizant of continuing uncertainty in the overall environment due to the COVID-19 pandemic, we are well positioned to deliver solid results for the holiday season and our fiscal second quarter,”​ said Chris McCann, CEO, 1-800-FLOWERS.COM, Inc.

‘Season of Sharing’ 

The ‘Season of Sharing’ holiday gift collection includes 24 specially curated gifts from across the company's family of brands, including Harry & David, 1-800-Flowers.com, PersonalizationMall.com, Cheryl's Cookies, Wolferman's Bakery, The Popcorn Factory, Moose Munch, 1-800-Baskets.com, Shari's Berries and Simply Chocolate.

"It's hard to imagine that almost half of America's families are living with hunger," said McCann."New estimates show the number of children facing hunger has nearly doubled since before the pandemic – where now one in four children could be going hungry. No Kid Hungry has a plan to make sure children are fed, both during this health crisis and beyond. That's why we've teamed up with No Kid Hungry this holiday season - to make sure kids get the meals they need​."

When shopping the specially curated ‘Season of Sharing’ holiday gift collection, customers can find information and resources about hunger relief – including key facts, videos and a meal finder for those seeking free, healthy meals being served by organizations in communities across the country.

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