Marketing

SweeTARTS launches music mixer contest with pop legend Christina Aguilera

By Anthony Myers contact

- Last updated on GMT

Singer Christina Aguilera will choose the winning SweetBEATS mix. Pic: Ferrara
Singer Christina Aguilera will choose the winning SweetBEATS mix. Pic: Ferrara

Related tags: Ferrara candy

Ferrara’s candy brand SweeTARTS has launched an online music mixer and contest, SweetBEATS, for confectionery-lovers and music fans to combine rhythm and melody to craft individual beats.

Six-Time Grammy winner Christina Aguilera will hand-select the winning beat after listening to the contest's Top 20 entries, all chosen by fans online.

"SweeTARTS is a brand that embraces unique combinations and duality – our candies are long and short, soft and chewy and sweet and tart​," said Brand Manager Jenny Brownson. "Our fans pride themselves in their fearless and dynamic tastes and influences to let their individuality shine for the world. And with SweetBEATS, we're letting them create a multi-dimensional sound that is truly their own. We're thrilled to work with the peerless pop icon Christina Aguilera to help those fans express their individuality and creativity through our mixer this summer​."

Bragging rights

The winner will not only get bragging rights, but Aguilera will also lend them personal, one-on-one advice to level-up their beat, and even help turn it into a finished track recorded in a professional studio.

"My songs have celebrated individuality, boldness and inclusivity since the day I first stepped foot into a recording studio​," said Aguilera. "And SweeTARTS stands for those exact values. That's why I can't wait to hear what my fellow SweeTARTS fans dream up on the SweetBEATS mixer and help the winning artist make their music dream a reality​."

With the SweetBEATS music mixer, fans can mix and match their very own tunes using a world of pre-programmed melodies and rhythms – all inspired by SweeTARTS' delicious candy portfolio of Ropes, Chewy and Originals. Ready to get mixing? Head to: makesweetbeats.com

Related topics: Manufacturers

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