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Tony’s Chocolonely launches ‘Littl’ Bits’ to make a bigger impact on sustainable cocoa

By Anthony Myers

- Last updated on GMT

Tony’s Chocolonely launches ‘Littl’ Bits’ to make a bigger impact on sustainable cocoa

Related tags Tony's Chocolonely Child labor Cocoa Sustainability Chocolate

The Dutch impact company with a mission to make chocolate 100% ‘slave free’ has launched a munchable snack range that it claims ends exploitation in chocolate by ensuring cocoa farmers are paid fairly.

Littl’ Bits comes in four flavour combinations in each bag and Tony’s says that despite their small size, Littl’ Bits create a big impact for cocoa farmers who are paid a fair price for their cocoa that enables a living income – lifting them out of poverty and ending exploitation in chocolate.

It claims that 1.56 million children work under illegal circumstances on cocoa farms in West Africa. Poverty is the root cause of all illegal labour in cocoa, driven by an unequally divided cocoa chain. By launching this new chocolate range, Tony’s Chocolonely continues to show consumers and other chocolate companies, that delicious and responsibly sourced chocolate can go together.

To move out of poverty cycles, cocoa farmers need to earn a living income and receive the Living Income Reference Price (LIRP) for their cocoa. Tony’s Chocolonely says it pays the LIRP for their cocoa, which equals to 77–82% on top of what most other big chocolate brands pay for their cocoa.

By paying farmers a price that enables a living income and by applying Tony’s proven 5 Sourcing Principles to their cocoa production, the impact company works to end exploitation in chocolate, bit by bit. With Littl’ Bits, fans can grab a handful of choc and support Tony's mission to make chocolate 100% slave free with every bite.

Choco Fans can try out these Littl’ Bits editions:

  • triple chocolate mix with milk, white and dark layered balls of chocolate
  • milk caramel sea salt & biscuit mix with crunchy butterscotch caramel and biscuits wrapped in thick milk chocolate
  • milk marshmallow & biscuit mix with chewy marshmallows and biscuits wrapped in thick milk chocolate
  • dark orange choco cookie with crunchy, orange-flavoured choco cookies wrapped in chunky dark chocolate (I’m vegan!)

Chewy and crunchy cores are covered in a chunky layer of ethical and Fairtrade chocolate made from 100% traceable cocoa and will be available in stores in the UK from 31 July.

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