Packaging

Love Cocoa unveils ‘Modern Chocolatier’ rebrand

By Anthony Myers

- Last updated on GMT

Love Cocoa's new-look designs for its premium chocolate. Pic: Love Cocoa
Love Cocoa's new-look designs for its premium chocolate. Pic: Love Cocoa

Related tags Love Cocoa Chocolate Sustainability Premium

The rebranding includes a stylish new logo and strapline - ‘The Modern Chocolatier’ - and the business has also embraced a brighter, bolder colour palette across the range while maintaining its signature gold foiling detail.

Love Cocoa has earned a reputation for premium, ethical and sustainable chocolate products, and the new designs will reflect its mission.

The B Corp-certified brand is all about driving positive change within the chocolate industry, led by modern chocolatier and founder, James Cadbury. Crafting with pride and care, Love Cocoa uses only the finest quality cacao that’s ethically sourced from growers who farm fairly and pay their workers properly, thereby creating long-term, sustainable relationships and a fully traceable and transparent ‘farm to bar’ supply chain.

The redesign sees Love Cocoa continue its longstanding commitment to plastic-free packaging. One of the first British chocolate producers to implement 100% plastic-free packaging, utilising compostable inners made from wood pulp from the get-go, the business is now 99% plastic-free.

Reforestation

As part of its ecological pledges, Love Cocoa’s work with Eden Reforestation Projects is continuing via 1% for the Planet, with the aim of planting over 200,000 trees each and every year.

To date, the brand has planted 1.6 million trees across North and East Africa in a bid to combat deforestation and climate change. The reforested areas reduce soil erosion and provide storm surge protection whilst sequestering CO2 and fighting against global warming. These commitments are now clearly communicated on the back of Love Cocoas new packs.

Cadbury said: “This is the start of an exciting chapter for the business. Our sophisticated new packaging has been in the works for over a year and we’re delighted to see it go live, alongside securing our B Corp and joining 1% for the Planet.

“The new designs are reflective of the luxury, high-quality chocolate within the packaging, which we know our customers love, and we believe this new look will give us a unique on-shelf presence and help us achieve £10 million annual sales by 2025 . As founder, I’m so proud of how far the business has come in the last seven years, and I can’t wait to see where the next seven take us​.”

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