Yildiz Holding

Ülker eyes leadership in Egypt’s biscuit market as it plans regional expansion. CEO Mehmet Tutuncu pictured. Photo: Ülker

Ülker plots geographic expansion with new parent pladis

By Oliver NIEBURG

Turkish confectioner Ülker is aiming to become the leader in Egypt’s biscuit market and hopes to expand in the Middle East & North Africa, Central Asia, Russia and China through recent acquisitions.