Perfetti Van Melle

Hershey Ice Breakers Ice Cubes a standout player in declining market. ©GettyImages/ludypro1

Datagraphics

Spit out: Gum declines continue in the US

By Oliver Nieburg

Chewing gum sales in the US have continued to fall in the first half of 2017, according to data from IRI, but Hershey is bucking the trend.

Just like other branded Amazon Dash devices, the Airheads version connects to the member's Wi-Fi and Amazon mobile app, enabling customers to restock on the item by clicking it once.

E-Commerce

Airheads joins one-click shopping with Amazon Dash

By Mary Ellen Shoup

Perfetti Van Melle USA’s Airheads brand is the latest confectionery product to join Amazon’s Dash Button program, which allows consumers to reorder a product through the e-commerce giant by clicking a small Airheads-branded device.