Perfetti Van Melle

Just like other branded Amazon Dash devices, the Airheads version connects to the member's Wi-Fi and Amazon mobile app, enabling customers to restock on the item by clicking it once.

E-Commerce

Airheads joins one-click shopping with Amazon Dash

By Mary Ellen Shoup

Perfetti Van Melle USA’s Airheads brand is the latest confectionery product to join Amazon’s Dash Button program, which allows consumers to reorder a product through the e-commerce giant by clicking a small Airheads-branded device.