Perfetti Van Melle is taking centre stage at the upcoming Festival of Licensing to reveal the secret behind Chupa Chups’ licensing success and the importance of design as a tool for reinforcing brand relevance and uniqueness.
Perfetti Van Melle (PVM) is expanding its Chupa Chups range including; Fun & Friends, 8 mini lollipops in Fox, Duck and Dog plush pouches, Cash Till Box and two new characters for its Backpack range.
Perfetti Van Melle (PVM) has launched its first ever gelatine-free range in the UK with two new Fruittella fruity jelly variants, which are also suitable for both vegans and vegetarians.
The overriding theme at the National Association of Convenience Stores (NACS) annual State of the Industry Summit, held in Chicago, was one of evolution. The old convenience store model of ‘smokes, cokes and gasoline’ has morphed into a more complex retail...
A website, three Facebook posts and a YouTube video for Chupa Chups, were ruled not to be in breach of UK advertising regulations relating to HFSS, said the Advertising Standards Authority.
Perfetti van Melle will debut several Chupa Chups products at the 2019 Duty Free & Travel Summit of the Americas later this month, in addition to a Mentos Gum Giftpack, capitalizing on a ‘strong year’ in the region.
Perfetti Van Melle (PVM) has named Rachel Chambers and Dan Hamilton as its new VP of marketing and VP of sales, respectively, for its North American business.
Confectioner Perfetti Van Melle (PVM) has announced that Sylvia Buxton will succeed Mehmet Yuksek to be its North America’s president and CEO, effective August 17.
The National Confectioners Association (NCA) has named the most innovative product award winners of 2018 at the Sweets and Snacks Expo in Chicago (May 22-May 24, 2018).
Cult lollipop brand DeBeukelaer has signed a licence agreement with Chupa Chups to fill its refreshment sticks with two liquid strawberry and apple flavors, covered in dark chocolate.
Hershey took the largest share of Amazon’s candy purchases in October this year compared to Mondelēz-owned Sour Patch Kids, Mars’ Skittles and Starburst, and Perfetti Van Melle’s Airheads, according to a new report from Edison Trends.
