Cadbury launches new pampering range

Cadbury's Bliss chocolate bar
Cadbury's Bliss chocolate bar

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Cadbury is venturing into beauty products with the launch of a branded pampering range in the UK.

The company said the move aims to attract young females and to support the luxury theme of the company’s Bliss bar brand.

The chocolate giant is partnering with beauty brand Anatomicals to introduce three limited edition products: Bliss Chocolate Truffle Bath Creme, Hazelnut Exfoliating Wash and Toffee Body Butter.

The items will be available exclusively through online clothing and beauty retailer ASOS and at high street store John Lewis.

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