Hershey

Join the club: KitKat fans in US get chance of the inside scoop on new flavors. Pic: The Hershey company

Marketing

KitKat fans in US get chance to become tastemakers

By Anthony Myers

KitKat, which made under license in the US by the HB Reese Candy Company, a division of The Hershey Company, is giving 200 fans the opportunity to be among the first to taste the brand's newest flavor innovations through membership to an exclusive...

The new Reese's Franken-Cups are now paired with a franken-green crème, especially for Halloween. Pic: Hershey

Halloween Special Edition

Hershey’s ‘fang-tastic’ Halloween treats hit the shelves early

By Anthony Myers

Hershey was one of the first out of the blocks of the big candy companies to reveal its Halloween treats this year when way back at the beginning of July it introduced Reese's Franken-Cups, KIT KAT Witch's Brew, Hershey's Kisses Vampire...

With travel on hold, backyard fire pits and s'mores treats have become popular. Pic: Gettyimages

Coronavirus

More s’mores please: Sales of American classic soar during COVID pandemic

By Anthony Myers

Hershey has reported a record-breaking demand for s’mores during the coronavirus crisis, with sales of its six-pack bars skyrocketing by 40% - even higher in some US states with stricter lockdown regulations. Monday 10 August is ‘National S’mores Day’...