Mars

Starburst fans can go on TikTok to ask the universe. Pic: TikTok

Marketing

How do they make Starbursts so juicy?

By Anthony Myers

In search of answers, the brand is enlisting the help of fans on TikTok to pose the question at the heart of its new ‘Ask the Universe’ campaign.

Mars is mobilising partners in a coral reef restoration project / Pic: GettyImages-Tobiasjo

Mars talks ‘mission critical’ coral reef restoration

By Katy Askew

Coral reefs are degrading at an alarming rate – threatening the health of our oceans and the ecosystems that support sea life. Confectionery-to-pet food manufacturer Mars is working to turn the tide. FoodNavigator catches up with the company’s chief marine...

The new dark range of Maltesers. Pic: Mars Wrigley

NPD

Maltesers go to the dark side with new chocolate addition

By Anthony Myers

Mars Wrigley has launched a dark chocolate version of its best-selling Maltesers - the first innovation in almost a decade following previous plays on the iconic flavour, including orange and mint varieties.

The world's largest chocolate maker discusses how it is combatting poverty in its cocoa supply chain / Pic: GettyImages-aedkis

How is Mars promoting living incomes for cocoa smallholders?

By Katy Askew

Mars Inc hopes to make a positive contribution to the livelihoods of smallholder cocoa farmers. The chocolate giant is trialling two new programmes that aim to address some of the structural issues that stand in the way of living incomes in cocoa. FoodNavigator...

The STARBURST All Pink #DoYou Challenge calendars equip fans with the tools needed to embody what it means to feel the love every day. Pic: Mars Wrigley

Community

STARBURST All Pink shares the love for Self-Care Awareness Month

By Anthony Myers

Mars Wrigley's STARBURST brand is celebrating Self-Care Awareness Month by releasing interactive ‘30-Day Challenge’ calendars to guide fans ‘on a mindful journey of self-love’ that embrace activities to engage the mind, body, and soul.

Mars unleashes SNICKERS Almond Brownie across the US

NPD

Mars unleashes SNICKERS Almond Brownie across the US

By Anthony Myers

Mars has announced that its new SNICKERS Almond Brownie has hit shelves across its North American market, featuring the brand's latest flavour obsession: ‘a chewy brownie filling, mixed with chopped almonds and topped with a layer of luscious caramel,...

Mars Wrigley's Responsible Cocoa programme supports the LID. Pic: Mars Wrigley

Cocoa

Mars Wrigley to meet industry cocoa officials to discuss LID payments

By Anthony Myers

Barry Parkin, the company's Chief Procurement and Sustainability Officer, is set to meet with members of the cocoa industry and the governments of Ghana and Cote d'Ivoire this week to discuss the Living Income Differential (LID) and to underscore...

Mars launches Skittles Gummies in Walmart

In brief

Mars launches Skittles Gummies in Walmart

By Anthony Myers

Mars Wrigley has launched its new Skittles Gummies in Walmart stores in the US with a wider roll-out across other channels planned for May.