Mars

The new dark range of Maltesers. Pic: Mars Wrigley

NPD

Maltesers go to the dark side with new chocolate addition

By Anthony Myers

Mars Wrigley has launched a dark chocolate version of its best-selling Maltesers - the first innovation in almost a decade following previous plays on the iconic flavour, including orange and mint varieties.

The world's largest chocolate maker discusses how it is combatting poverty in its cocoa supply chain / Pic: GettyImages-aedkis

How is Mars promoting living incomes for cocoa smallholders?

By Katy Askew

Mars Inc hopes to make a positive contribution to the livelihoods of smallholder cocoa farmers. The chocolate giant is trialling two new programmes that aim to address some of the structural issues that stand in the way of living incomes in cocoa. FoodNavigator...

The STARBURST All Pink #DoYou Challenge calendars equip fans with the tools needed to embody what it means to feel the love every day. Pic: Mars Wrigley

Community

STARBURST All Pink shares the love for Self-Care Awareness Month

By Anthony Myers

Mars Wrigley's STARBURST brand is celebrating Self-Care Awareness Month by releasing interactive ‘30-Day Challenge’ calendars to guide fans ‘on a mindful journey of self-love’ that embrace activities to engage the mind, body, and soul.

Mars unleashes SNICKERS Almond Brownie across the US

NPD

Mars unleashes SNICKERS Almond Brownie across the US

By Anthony Myers

Mars has announced that its new SNICKERS Almond Brownie has hit shelves across its North American market, featuring the brand's latest flavour obsession: ‘a chewy brownie filling, mixed with chopped almonds and topped with a layer of luscious caramel,...

Mars Wrigley's Responsible Cocoa programme supports the LID. Pic: Mars Wrigley

Cocoa

Mars Wrigley to meet industry cocoa officials to discuss LID payments

By Anthony Myers

Barry Parkin, the company's Chief Procurement and Sustainability Officer, is set to meet with members of the cocoa industry and the governments of Ghana and Cote d'Ivoire this week to discuss the Living Income Differential (LID) and to underscore...

Mars launches Skittles Gummies in Walmart

In brief

Mars launches Skittles Gummies in Walmart

By Anthony Myers

Mars Wrigley has launched its new Skittles Gummies in Walmart stores in the US with a wider roll-out across other channels planned for May.

 Mars said it remains committed to working with others to create a sustainable cocoa supply chain in-line with its Cocoa for Generations strategy. Pic: Mars Wrigley

Sustainability

Mars welcomes minimum price guarantee for cocoa farmers in West Africa

By Anthony Myers

Cote d’Ivoire and Ghana, the world’s largest cocoa producers, have hiked up their minimum price guarantee given to farmers by 21% for the 2020-2021 growing season that starts in October, and has support of major chocolate companies including Mars Wrigley.

A cocoa farmer in Cote d'Ivoire  Pic: Mars

Coronavirus

Mars updates its ongoing COVID-19 Response Plan

By Anthony Myers

In April, Mars committed US$20m in cash and in-kind donations to support the people, pets, and communities most affected by COVID-19, including communities in cocoa-growing.

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