Mars

 Mars said it remains committed to working with others to create a sustainable cocoa supply chain in-line with its Cocoa for Generations strategy. Pic: Mars Wrigley

Sustainability

Mars welcomes minimum price guarantee for cocoa farmers in West Africa

By Anthony Myers

Cote d’Ivoire and Ghana, the world’s largest cocoa producers, have hiked up their minimum price guarantee given to farmers by 21% for the 2020-2021 growing season that starts in October, and has support of major chocolate companies including Mars Wrigley.

A cocoa farmer in Cote d'Ivoire  Pic: Mars

Coronavirus

Mars updates its ongoing COVID-19 Response Plan

By Anthony Myers

In April, Mars committed US$20m in cash and in-kind donations to support the people, pets, and communities most affected by COVID-19, including communities in cocoa-growing.

A still from the Extra Real Friend Request ad. Pic: Mars Wrigley

In brief

Mars’ Extra Gum ad highlights need for friendship during shutdown

By Anthony Myers

Extra gum has launched a new creative advertisement as part of its on-going ‘Give Extra, Get Extra’ campaign to inspire the value of relationships, even through a small gesture, especially during lockdown scenarios caused by the COVID-19 pandemic.