Mars

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Seasonal innovation

How to get ready for halloween 2024

By Natasha Spencer-Jolliffe

As the majors finalise their campaigns for candy’s ‘biggest moment’ how can smaller confectioners turn spooky season into sales?

Image: Getty/Chris Cook

The top five sustainability trends in confectionery

By Natasha Spencer-Jolliffe

As consumers’ ethical values become ever more baked into their confectionery choices, from Hershey to Mondelez and Nestle, we explore the ways brands are pivoting to more sustainable practises

Leticia Yankey is the founder of the first ladies-only cocoa cooperative in Ghana. Pic: Oxfam

World Cocoa Conference 2024

Oxfam slams large chocolate companies at World Cocoa Conference

By Anthony Myers

Against a backdrop of cocoa topping $11,000 per metric ton on the futures market for the first time last week, Oxfam says its experts will be highlighting the discrepancies in farmgate price at this week’s World Cocoa Conference (WCC) in Brussels (21-24...

Pictured: Kavita Jain and Tim Warren

News

Two Unilever leaders join Mars Wrigley

By Bethan Grylls

Two new recruits will join the senior leadership team at Mars Wrigley Global Emerging Markets (GEM) as the snacking business looks to strengthen its global position and innovation offering.

Pic: Mars Wrigley

M&M’S Cookie Dough hits the shelves across Australia

By Anthony Myers

Brand owner Mars Wrigley is rolling out a new flavour ‘world-first’ innovation across Australia this month, combining consumers’ love of chocolate & cookie dough into one bite-sized treat.

Many big players in the food industry have found regenerative AI helps them in NPD. Image Source: Hiroshi Watanabe/Getty Images

Mars, PepsiCo, Kraft Heinz, and Givaudan on how AI can improve NPD

By Augustus Bambridge-Sutton

NPD takes time. Long hours of R&D lie between an idea and a product launch. AI, however, is helping a range of major companies generate product ideas, as well as do market research and gain insights into the minds of consumers.

Mars has unveiled its new paper packaging for Mars bars. Pic: Mars

Sustainabilty

Mars bars undergo paper packaging trials in UK

By Anthony Myers

Mars Wrigley UK has announced that its Mars bars will be wrapped in more environmentally friendly paper packaging rather than its traditional plastic wrapper.

Starburst fans can go on TikTok to ask the universe. Pic: TikTok

Marketing

How do they make Starbursts so juicy?

By Anthony Myers

In search of answers, the brand is enlisting the help of fans on TikTok to pose the question at the heart of its new ‘Ask the Universe’ campaign.

Mars is mobilising partners in a coral reef restoration project / Pic: GettyImages-Tobiasjo

Mars talks ‘mission critical’ coral reef restoration

By Katy Askew

Coral reefs are degrading at an alarming rate – threatening the health of our oceans and the ecosystems that support sea life. Confectionery-to-pet food manufacturer Mars is working to turn the tide. FoodNavigator catches up with the company’s chief marine...

The new dark range of Maltesers. Pic: Mars Wrigley

NPD

Maltesers go to the dark side with new chocolate addition

By Anthony Myers

Mars Wrigley has launched a dark chocolate version of its best-selling Maltesers - the first innovation in almost a decade following previous plays on the iconic flavour, including orange and mint varieties.

The world's largest chocolate maker discusses how it is combatting poverty in its cocoa supply chain / Pic: GettyImages-aedkis

How is Mars promoting living incomes for cocoa smallholders?

By Katy Askew

Mars Inc hopes to make a positive contribution to the livelihoods of smallholder cocoa farmers. The chocolate giant is trialling two new programmes that aim to address some of the structural issues that stand in the way of living incomes in cocoa. FoodNavigator...

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