Ferrero

Michael Zacharias. Pic: Ferrero Group

Appointments

Ferrero names new VP of trade marketing

By Anthony Myers

Ferrero USA, part of the Ferrero Group, has announced that Michael Zacharias has joined the organization as vice president, trade marketing and category management, USA.

A glimpse of Hotella Nutella (Photo courtesy of Ferrero)

Marketing

Ferrero creates Hotella Nutella for one January weekend

By Kristine Sherred

After opening a Nutella Café in New York and Chicago, Ferrero offers fans of the hazelnut chocolate spread to live the Nutella life in California’s wine country with culinary pros.

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