Ferrero

Early signs from Ferrero reveal shoppers are getting into the spirit of Halloween. Pic: Ferrero/Pinterest

Halloween Special Edition

Ferrero to launch ‘31 Days of Halloween’ campaign

By Anthony Myers

Although trick-or-treating might look different this year, Ferrero says it has a bunch of new treats to share for those celebrating virtually, socially distancing with friends or from the comfort of their own homes.

Pic: Ferrero

In brief

Modern new look for Ferrero’s Crunch bars

By Anthony Myers

Ferrero has announced a revamped look with a new logo for its popular Crunch chocolate bar. The blue and red wrapper “everyone knows and loves will still stand true”, but is now completed with a modernized look to visually depict its 100% real milk chocolate...

The Kinders donation mean Cedar Creek’s team can continue to care for local animals, including wombats. Pic: Cedar Creek Wombat Rescue

Community

Kinder makes donation to help with wombat rescue in Australia

By Anthony Myers

Family confectionery brand, Kinder has made a vital contribution to Australia’s Cedar Creek Wombat Rescue that will support the rehabilitation of native animals in bushfire-affected areas of the Hunter Valley region.

Michael Zacharias. Pic: Ferrero Group

Appointments

Ferrero names new VP of trade marketing

By Anthony Myers

Ferrero USA, part of the Ferrero Group, has announced that Michael Zacharias has joined the organization as vice president, trade marketing and category management, USA.

A glimpse of Hotella Nutella (Photo courtesy of Ferrero)

Marketing

Ferrero creates Hotella Nutella for one January weekend

By Kristine Sherred

After opening a Nutella Café in New York and Chicago, Ferrero offers fans of the hazelnut chocolate spread to live the Nutella life in California’s wine country with culinary pros.