Marketing

Nestlé Swiss relaunches in airports in bid to court Millennial travellers

06-Aug-2018 - Last updated on 03-Aug-2018 at 12:03 GMT

Nestlé's rebranding of its Swiss range for Duty Free outlets was unveiled in July. Pic: NITR

NITR rebrands its travel exclusive chocolate range to capture sharing, treating and gifting markets at Duty Free checkouts.

Nestlé International Travel Retail (NITR) has relaunched its exclusive duty free Nestlé Swiss range with new ‘cool granite’ packaging in a bid to target Millennial travellers.

The new packaging for Swiss was released at the TFWA Asia Pacific show in July. The exclusive global travel retail (GTR) range includes a portfolio of six 300g tablet varieties and a selection of snacking and sharing sizes.

'Discovery and adventure'

After a 12-month re-branding program, NITR said its premium chocolate range particularly targets Millenials, who were seeking “discovery and adventure”.

“We are delighted that the relaunch of Nestlé Swiss has been so well received, firstly by our customers and then in turn by our Millennial consumers,” said Stewart Dryburgh, general manager at Nestlé International Travel Retail.

“We are confident that Nestlé Swiss will continue to drive category growth by adding real value to the tablets and informal gifting segments. At NITR the whole team is dedicated to providing not only the best quality chocolate, but also delivering a unique range of brand experiences. Nestlé Swiss really delivers on both counts.”

The tablet varieties available to travellers are: Dark Chocolate, Milk Chocolate, White Chocolate, Milk Chocolate with Fruit & Nuts, Milk Chocolate with Hazelnuts, and Milk Chocolate with Almonds & Honey.

millennials web — Nestlé hopes to attract Millenials, who were seeking “discovery and adventure”, with its new Swiss range

The Swiss line aims to capture sharing, treating and gifting markets. Dryburgh told Frontier magazine he believes promoting the range, and the confectionary category at large, can have its benefits across the GTR spectrum.

Other available products available at airports include an assorted chunk tower with a mix of 38 chocolate chunks in three different flavours; a Nestlé Swiss Chocolate Chunks sharing bag (470g), and three new mini boxes of 10 chunks available in dark, milk and milk hazelnut (94-96g).

The new packaging also carries images of the Swiss mountains to represent the country’s design and chocolate-making heritage.

NITR also claims that the cocoa used in Nestlé Swiss is 100% sustainably sourced from the Nestlé Cocoa Plan.