Ben & Jerry’s announces intent for CBD ice cream launch

By Beth Newhart contact

- Last updated on GMT

Ben & Jerry's plans to source its future CBD locally from its home state.
Ben & Jerry's plans to source its future CBD locally from its home state.

Related tags: ben & jerry's, Ice cream, Cbd, Research and development

CBD has not yet been fully legalized in the US, but Ben & Jerry’s is already for preparing for when it may be. The company released a statement committing to incorporating CBD into future ice cream innovations as soon as it is federally legalized.

Pointing to current flavor Half-Baked and former flavor Dave Matthews Band Magic Brownies, Ben & Jerry’s said it’s ‘no surprise’ that it is looking to get in on the CBD craze. It wants to deliver non-psychoactive CBD-infused ice cream options as soon as possible.

The company introduced a sparse mock-up of green pints that could potentially package the flavors, but will have to hold off on production while CBD’s fate hangs in the balance. The FDA held a public hearing on legalization on Friday.

It also has an open window for comments on CBD use in food, now through July 2. Ben & Jerry’s submitted comment on the issue and is encouraging its customers to do the same.

Ben & Jerry’s CEO Matthew McCarthy said, "We're doing this for our fans. We've listened and brought them everything from non-dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they're looking for in a Ben & Jerry's way."

The Vermont-based ice cream manufacturer plans to source its future CBD locally from its home state, keeping in line with its practices of ‘values-led sourcing’ and a social justice brand focus.

Last November Ben & Jerry’s released a limited edition flavor ‘Pecan Resist’ that donated profits to advocacy groups and protested the Trump Administration. In January it announced plans to make its Scoop Shops more environmentally friendly by eliminating all its single-use plastic by the end of 2020.

And in May Ben & Jerry’s formed a dairy advisory council for assistance with future product innovations, made up of experts in environmental health, the animal protection movement, water quality and organic farming.

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Featured Events

View more

Products

View more

Webinars