Cadbury launches paper packaging trial in New Zealand
The company said the trial will test the durability and effectiveness of the paper packaging in transport plus gather feedback from consumers who can receive a free sample at Westfield Newmarket, Auckland, on Saturday 21 December.
It is the first time the company has used a paper material that doesn’t include laminates, foils or plastics for fully-sealed flow-wrap packaging.
Many existing paper-based food wraps have a thin plastic film to protect the product, but the Cadbury Energy paper acts as the barrier to protect food and ensure freshness.
The move follows a similar technical breakthrough in confectionery packaging by Nestlé who announced in summer that its ‘YES!’ snack bar range will be wrapped in recyclable paper for the first time, claiming ‘a world first’ in recyclable packaging.
Cara Liebrock, managing director, Mondelēz International New Zealand, said: “We are committed to making 100% of our packaging recyclable by 2025. While Cadbury is enjoyed by millions of people around the world, we’re excited to be able to do this innovative trial here in New Zealand.
“Given this is a world-first for us and the material is at the leading edge of packaging innovation, we’re committed to finding innovative solutions to the sustainability challenges facing the planet and this trial is a great example of this.”
Mondelēz said it is also working on a range of global and local sustainability initiatives designed to minimise impact on the planet, including support for companies developing plastic recycling technology and reducing the amount of packaging manufacturers use.