Retail

Love Cocoa premium chocolate set to launch on Ocado channel

By Anthony Myers contact

- Last updated on GMT

Love Cocoa's new offering on Ocado. Pic: Love Cocoa
Love Cocoa's new offering on Ocado. Pic: Love Cocoa

Related tags: Ocado, Chocolate

Luxury, ethical British chocolate brand Love Cocoa officially launches into a UK grocery channel this month with its first permanent listings on Ocado.

Created by James Cadbury, the great-great-great Grandson of John Cadbury, Love Cocoa is best-known for reinventing British favourites with contemporary twists to create luxury chocolate handmade in Great Britain.

The four-strong line-up in Ocado (RRP £3.95/75g bar) features a selection of the brand’s bestselling dark and milk chocolate bars:

Maldon Sea Salt 70% Dark Chocolate Bar Peruvian dark chocolate with a delicious burst of hand-harvested crunchy salt flakes delivered at the end of every mouthful.

Gin & Tonic 71% Dark Chocolate Bar Velvety smooth, single origin dark chocolate imbued with the natural aromas of juniper and lime.

Salted Caramel 41% Milk Chocolate Bar Buttery caramel and single origin 41% Colombian milk chocolate and a hint of Maldon Sea Salt. A modern-day classic.

‘Happy Birthday’ Honeycomb 41% Milk Chocolate Bar Sticky British honeycomb meets Colombian milk chocolate.

£1m brand

Love Cocoa claims to be a £1m brand and is looking to grow to £5m by 2022.

The company said new-look premium packaging was recently unveiled, designed to champion the brand’s eco and gifting credentials – and all of the brand’s cocoa is sustainably sourced, working with family run suppliers and guaranteeing cocoa farmers higher than market price.

Every bar purchased via Ocado will also support Love Cocoa’s ‘One Bar=One Tree’ campaign to plant 500,000 trees in northern Cameroon in a bid to fight against deforestation and climate change. The initiative taps into the growing conscience gifting trend and further sets the brand apart from competitors.

This launch represents exciting times for Love Cocoa, bringing our award-winning flavours and unique designs to the masses via Ocado. The premium chocolate category has experienced considerable growth over the past three years with consumers increasingly looking for innovative flavours, high quality cocoa and plastic free packaging. We hope these bars will prove a big hit with Ocado’s ethically-minded consumers​,” said Cadbury.

Keith Clydesdale, buying manager at Ocado, said: “We know that provenance and sustainability of our food and drink range is high on the list of priorities for many of our customers, and we'd expect this to be a rising trend as they become ever more available​.

This exclusive range of Love Cocoa chocolate bars is an exciting addition to Ocado as the delicious flavours will appeal to a wide range of tastes and, the sustainability credentials around the ‘One Bar=One Tree’ and recyclable packaging makes greener choices easier for our customers​.” 

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