Under the deal, Mars Wrigley’s treats and snacks will be dispensed from intelligent vending machines with user-friendly touch screens, detailed product information, as well as smart and modern payment processing.
The partnership builds upon the leading market positions of both companies to create new opportunities in the European vending machine market.
Selecta is the European market leader in route-based self-service coffee and convenience food solutions in the workspace and public space, while Mars Wrigley is the world's leading manufacturer of chocolate, chewing gum, mints and fruity confections with iconic brands including M&M’S, Snickers, Twix and Mars bars.
“We are looking for partnerships to win with winners, and we see Mars Wrigley as a strong partner based on their strong brands and values”, said Jens van Beusekom, Group CPO Selecta.
“1 and 1 makes 3 when everyone focus on what they do best. Selecta knows how to operate and how to approach the market. Mars Wrigley knows how to manage brands and snacks, and together we can win retail markets.”
The new vending machines, that will be introduced feature 48-inch touchscreens to display products dynamically and interactively with consumers. Consumers can access detailed product and nutritional information on-screen, purchase multiple products in a single transaction and receive personalised product suggestions.
The Selecta Group said it plans to install 500 to 1,000 vending machines in the UK and expand the solution to other markets in continental Europe including Germany, Italy, Austria, France, and the Netherlands.