NPD

Punk’d Protein brings ‘anarchy’ to the UK snack market

By Anthony Myers contact

- Last updated on GMT

Pic: Punk’d Protein
Pic: Punk’d Protein

Related tags: Snack bars

Disruptor brand Punk’d Protein is set to revolutionise the British snacking market with a range of snacking bars, flapjacks and cookies that offers natural ingredients with a healthy dose of added protein.

Rebellious enough to not conform to the low fat, low sugar, high protein trend currently swamping the market, it’s a snack bar that puts taste right at the top of the agenda, and is aimed at consumers who aren’t embarrassed to say they want a protein snack to taste great - a spokesperson said.

Manufactured by Food Connections and backed by decades of product development knowledge in designing and developing a diverse range of nutritional and functional active lifestyle products, Punk’d Protein boasts an exceptional pedigree

Popular as an everyday snack, Punk’d Protein is also gaining traction with gyms, cyclists, runners and golfers. Punk’d Protein sponsor the Viking challenge and has also sponsored several cyclo-cross events. They also sponsor GB Triathlete Jimmy Kershaw who is a also a Movistar Eteam rider.

Related topics: Ingredients