NCA’s Always A Treat picks up top award for impact campaign

Honouring organisations that use their platforms to better their community and the global community at large, The PRNews Social Impact Awards especially recognises ‘campaigns and initiatives that help to usher in a diverse, equitable future and redefine organisations’ role in the fight for global change’.

“Always A Treat brought directional alignment across the confectionery industry in a positive and impactful way. We appreciate the recognition of our leadership in providing more transparency, portion guidance and choice for consumers seeking to manage their sugar intake​,” said John Downs, NCA president and CEO.

“America’s chocolate and candy makers are paving the way for meaningful change. We are proud of the remarkable results that we achieved together and will continue to meet the evolving wants and desires of our consumers and our valued retail partners​.”

The Cause Branding Campaign category honours best-in-class efforts to raise awareness and generate consumer engagement for social issues. Winning campaigns showcase that the corporation’s brand is aligned with a cause, resulting in a nonprofit-corporate partnership that significantly benefits the cause.

The Always A Treat campaign continues to incorporate cutting-edge, creative executions that harness the power of digital communications for direct engagement with the industry’s key stakeholder audiences, including lawmakers, regulators, media, retailers, chocolate and candy companies, industry suppliers, consumers, food policy thought leaders and more.

Throughout the activation of the campaign and at AlwaysATreat.com, NCA has established itself as a trusted source for a range of important stakeholder audiences and has leveraged heightened awareness of chocolate and candy around the holidays and seasons throughout the year as key advocacy and communications opportunities.

The NCA also received honourable mentions in six categories recognized as part of the PRNews Social Impact Awards: CSR Professional of the Year (NCA President & CEO John Downs); CSR Team of the Year; Corporate-Community Partnership; Health/Public Safety Campaign; Transparency or Trust Campaign; and Video Storytelling.

• To learn more about Always A Treat, visit AlwaysATreat.com​​