Technical / White Paper

New sweetener insights to guide product development

Format: PDF file | Document type: Technical / White Paper | Promoted Content

This content is provided by Cargill Health Promoting Ingredients, and any views and opinions expressed do not necessarily reflect those of

New sweetener insights to guide product development

Consumers have consistently expressed a desire to reduce sugar. But attitudes toward specific sweetening strategies, and which claims are most impactful, remain a moving target.

Cargill conducted consumer research to identify how sweetener-related package elements influence purchase decisions, digging into the differences sparked by demographics, product categories and more. Findings include:

  • Generational groups most influenced by "no artificial" claims
  • Significant increases in purchase intent for Clean Label Seekers
  • Which categories were most influenced by front-of-pack claims

Supplier info centre