White Paper
The Probiotic Edge: How To Succeed in Changing Functional Food Markets
![The Probiotic Edge: How To Succeed in Changing Functional Food Markets](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/publications/food-beverage-nutrition/dairyreporter.com/product-innovations/the-probiotic-edge-how-to-succeed-in-changing-functional-food-markets/12437552-7-eng-GB/The-Probiotic-Edge-How-To-Succeed-in-Changing-Functional-Food-Markets.jpg)
Common perceptions of categories perceived as indulgent or unhealthy are a powerful impetus for innovation that focuses on reformulation with functional ingredients to increase the healthful benefits of everyday foods in these categories. Download the white paper, The Probiotic Edge: How to Succeed in Changing Functional Food Markets, for insights on navigating and bringing differentiation to complex markets by adding probiotic benefits to foods that consumers associate with satisfying cravings.