Gum

Wrigley's new Orbit gum

New gum can enhance muscle function, says Wrigley

By Helen Glaberson

A new Wrigley chewing gum, which claims to aid muscle function, has been singled out by Datamonitor Product Launch Analytics (PLA) team as one of the most innovative food products on the market.

Gumlink takes 50 per cent stake in Canadian probiotic gum maker

Gumlink takes 50 per cent stake in Canadian probiotic gum maker

By Mike Stones

Danish company Gumlink’s acquisition of a 50 per cent stake in Canadian probiotic and nutraceutical gum maker, Tab Labs Inc will allow the joint venture to focus on patented nutraceutical chewing gum, according to Soren Birn, Gumlink’s chief executive...

Such a sight is less common on the UK high street, with sluggish gum sales throughout 2010.

Sticky times for gum in confectionery, says Keynote

By Ben Bouckley

The UK market for chewing- and bubble gum has hit a sticky patch, says research firm Key Note, with a focus from major brands such as Wrigley on mint gum marking a return to “simpler and more effective products”.

Wrigley targets calcium deficiency with gum launch down under

Wrigley targets calcium deficiency with gum launch down under

By Jane Byrne and Helen Glaberson

The Wrigley Company is launching a new calcium enriched gum in Australia and New Zealand, claiming its ‘on-the-go’ delivery system can help address the reported calcium intake deficiency among 90 per cent of the Australian population.

Polyol suppliers are smiling about positive EFSA sugar-free gum opinions

Roquette chews on positive EFSA gum opinions

By Shane Starling

French supplier Roquette is hailing the potential of polyols to boost dental health, following recent article 14 positive opinions for sugar-free gum from the European Food Safety Authority (EFSA).