Allergen

The new redesign from Freedom Confectionery. Pic Freedom Confectionery

Packaging

Freedom Confectionery puts inclusion at the heart of new branding

By Anthony Myers

Through the introduction of its lively new Mallow Land packaging, Freedom Confectionery said it is injecting some freedom and fun into Free-From food ‘to inspire a feeling of excitement for children around the food they eat’.

The snack segment will gain $16bn in the next few years, as consumers keep snacking at all times of day. Pic: ©GettyImages/Rimma_Bondarenko

Snacks category outpaces F&B ‘yet again’: IRI

By Kristine Sherred

The ‘snack evolution’ will continue for the foreseeable future as half of consumers are snacking at least three times a day, according to IRI’s Sally Lyons Wyatt.